Account Executive, Driver and Team Marketing

NASCAR - Charlotte, NC (30+ days ago)4.0


COMPANY OVERVIEW

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. NASCAR is a company driven by technology and innovation, both of which are central to competition and are at the core of our sport. The sport’s impact is demonstrated with a strong corporate and media footprint. In 2017, more than 1 in 4 (28%) FORTUNE 500 companies continue to invest in NASCAR; while 58 million unique TV viewers, 55 million unique visitors to NASCAR’s in-house operated digital properties and 12 million followers on social platforms consume the sport at home. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe.

For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

JOB DESCRIPTION

NASCAR seeks a talented professional to join our team in the position of Account Executive, Driver and Team Marketing. The Account Executive, Driver and Team Marketing is responsible for leading and executing programs that ladder up to the company’s key marketing priorities and garner support from industry stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Oversee internal driver and team request processes and tracking systems to ensure value is provided back to drivers, teams and their partners

Manage the report generating process for driver and team requests, including compiling video, photos, social and other related media

Create best practices for day-to-day driver and team requests, including social media, brand development, etc.; work closely with driver and team representatives on implementation and execution

Maintain department tracking on SharePoint (projects, credentials, sponsorship tracker, entertainment request fulfillment, making show car requests, etc.)

Coordinate internal support of priority driver and team announcements, with the primary goal of a creating wholistic approach, which streamline efforts to elevate key industry news

Execute advance preparation, manage logistics, communicate pertinent details and track assigned driver and team requests

Build, maintain and grow professional relationships and consensus for department initiatives throughout the industry, including with current drivers, teams, PR reps and management teams

Contribute to the overall direction of the NASCAR Next program including selection process, training, media opportunities, travel, apparel etc.

Support the Driver Development Seminar with efforts that contribute to emerging star development

Coordinate driver and team participation, in partnership with Stakeholder Communications, around key programs and/or initiatives that have a wide impact on industry

Serve as the primary conduit for Driver and Team Marketing and Integrated Marketing and Communications, with the primary goal of maximizing opportunities for exposure and coordinating work from a communications perspective

In partnership with Series/Event Marketing, manage lower series driver participation for Advance programs and autograph sessions during the season.

Travel: 30%, including weekends.

Required Skills/Experience:
Bachelor's degree from a four-year college or university and a minimum of 3-5 years of teams or tracks, motorsports/sports marketing industry, talent management, athlete development, marketing, public relations/communications experience and/or training; or equivalent combination of education and experience.

OTHER SKILLS AND ABILITIES

Proficient in digital and social media communications
Impeccable writing skills
Able to manage multiple tasks in an extremely fast paced environment
Extremely organized with an eye for detail

Apply Now:
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

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