Brand Marketing Manager

Live Nation - Chicago, IL (30+ days ago)4.2


Job Summary:
Who are we?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 30,000 shows and 95+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 900 brands with the 86 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

HOB Entertainment, a division of Live Nation Entertainment, offers exceptional club venues nationwide. House of Blues Venues provide several genres of live music, from Rock, Hip Hop, Country, Rock en Español, Blues, Jazz, Reggae and Pop. House of Blues venues are also known for their southern-style cuisine, juke-joint inspired atmosphere and the World Famous Gospel Brunch.

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

The Role:
House of Blues Entertainment has an opportunity for an experienced Brand Marketer with a background in entertainment, restaurant, hospitality and/or leisure marketing, to build brand awareness, drive traffic and increase sales for our iconic venued located in downtown Chicago.

Full responsibilities and accountability for the success of the Marketing Department at House of Blues Chicago
Direct and coordinate all activities relating to Marketing, Promotions, Advertising and PR for the different lines of business - Restaurant, Retail, VIP Foundation Room, Gospel Brunch, and Special Events - as well as overall brand awareness of the House of Blues venue.

Responsibilities:
Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional projects for the HOB Chicago lines of business: Restaurant & Bar, Foundation Room, Special Events, Gospel Brunch & Retail
Plan digital marketing campaigns, including web, email, social media and display advertising
Develop and test new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize user experience
Develop sustainable promotions and in-venue programming that creates growth in existing business segments and provides opportunity for new business growth
Drive traffic to the restaurant & bar with specific activations targeting tourists, locals, and convention cuests, with strong partnerships with area hotels/concierges, Chicago Visitors and Convention Bureau, and other media/event partners
Oversee creative service request process to develop high-impact creative executions across email, social, print and signage
Develop key community relationships and strategic partnership programs that will elevate the brand profile and drive revenue
Oversee guest relations/public relations and community outreach programs
Work closely with venue GM, AGM, Show Marketing Manager, F&B and Operations teams to develop and promote on-site and off-site promotions that drive traffic to the venue
Implement national marketing initiatives across all business segments, with significant focus to develop venue & restaurant activity
Report weekly to the venue GM and National Director of Marketing on new and ongoing initiatives, inclusive of financial performance, short and long-term goal setting and collaborative efforts with all departments
Liaison with home office social media team to grow social communities and develop programs that create value for fans and drive revenue for venue across brand business segments
Manage Marketing and Advertising operating budgets
Financial reporting weekly/monthly to GM showing ROI across all marketing expenditures
Lead and manage a Marketing Coordinator, in collaboration with the venue Show Marketing Manager

Competencies and Skills Required:
Competency Title

Skills

Strategic Decision Making

Basic MS Office Skills

Building Trust

Basic managerial finance

Interpersonal Skills

Database and electronic marketing

Planning and Organization

Local/national music market knowledge

Communication

Social/ Digital Marketing

Customer Focus

Building Partnerships

Follow Up

Sales Ability/Persuasiveness

Innovation

Management across different departments

Qualifications:
Bachelor’s degree in marketing, public relations or related degree;
3-5 years of entertainment, restaurant, hospitality, tourism/leisure or multi-unit retail marketing experience required; restaurant marketing experience highly preferred
Proven working experience in digital marketing
Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Exhibits positive attitudes; excellent written and verbal communication; high level of organizational and follow-through skills; communicates assertively; maintains personal integrity
Ability to handle various projects at one time make good decisions; delegates; follow up; communicate with staff and guests in a positive manner
Tolerance of all cultures, music and art forms

Physical Demands/Working Environment:
Work environment is fast-paced
Position requires extended periods of prolonged standing, bending, stooping, and reaching
Must be able to lift or move up to 25 lbs using proper lifting techniques
Tolerance of loud noises
If the above description sounds like you and fits your background, apply online at www.livenationentertainment.com/careers to join the Live Nation Entertainment team today!

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms