Job Description
With over 1,100 franchised learning centers worldwide, Mathnasium is a must-have resource for families who want to ensure their kids meet their full academic potential. The home office marketing team is responsible for supporting local center owner marketing efforts, driving national marketing campaigns, and increasing the number of center owners opening new locations. The Digital Marketing Manager role will support centralized marketing initiatives by taking a deep dive into data and evaluating performance, business impact, and missed opportunities and reporting on the same.
Primary Objectives
- Review center-level digital marketing performance.
- Analyze the data and report on constructive feedback/suggestions for improvement.
- Analyze and report on advertising impact to the bottom line.
Responsibilities:
1. Monitor and Analyze Centralized Digital Marketing performance within Google Ads, Google Analytics, Meta, etc., and provide weekly reports on traffic, leads, enrollments, demographics, etc. Understand trends and make suggestions for program improvements based on data.
2. Monitor and analyze individual center performance and provide weekly reports. In-depth analysis of correlation between advertising performance and website visits, conversion rates, etc. Important to understand user experience based on which improvement suggestions can be made. Suggest budget adjustments based on prior performance.
3. Measure advertising performance on the overall business, review market trends, monitor competition and report changes to the senior management team.
4. Create franchisee-facing reports that tie together advertising performance and website traffic.
5. Attend franchisee CDM performance calls, review performance, go-forward plans, and address concerns – prior advertising experience required/customer service experience is a plus.
6. Create and document processes and procedures related to marketing programs.
7. Other adhoc tasks.
Required Skills
- Degree in Business, Finance or Marketing
- Prior experience in advertising is a must
- Prior Google Analytics experience is a plus
- Excellent communication skills, both written and oral, as well as listening skills
- Strong work ethic
- Ability to multi-task, have strong organization skills, and be detail-minded
Job Type: Full-time
Pay: $80,000.00 - $105,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
Schedule:
Education:
Experience:
- Marketing: 3 years (Required)
Work Location: Hybrid remote in Los Angeles, CA 90056
