Online Marketing Keyword Specialist

GWP Inc. - Montclair, NJ (30+ days ago)

GWP Inc is looking for detail-oriented, self-starter for a full-time Online Marketing Keyword Specialist. The candidate must have strong analytical and reporting skills.

Job is dependent on running past Google Adword Campaigns. Please do not apply if you have not run a campaign previously.

In this role, you can expect to:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links

To apply to this position you must have:

  • 1-2 years of experience in a similar role
  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • In-depth experience with Google Analytics
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Google AdWords and/or paid search experience

Job Type: Full-time