General Manager (GM)

Tru Fit Athletic Clubs - Lubbock, TX2.6

  • Must be sales focused
  • Must be passionate about fitness
  • Must have a desire to make a positive impact on people's lives
  • Must have integrity

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend service enhancements to improve customer satisfaction and sales potential.

Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management. The successful candidate will understand what motivates customers to buy and know how to tap into those needs and desires in an effective way.


-Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors

-Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPI target are met

-Ensure targets are delivered through people management, performance review, reward and individual recognition

-Assess the strengths and weaknesses of the sales team and manage the sales program accordingly

-Provide on-the-ground support for sales associates as they generate leads and acquire new members

-Meet with customers to discuss their evolving needs and to assess the quality of our company’s relationship with them

General Manager top skills & proficiencies:

  • Meeting Sales Goals
  • Motivation
  • Sales Planning
  • Build Relationships
  • Coaching
  • Market Knowledge
  • Staffing / Recruiting

Job Type: Full-time


  • sales: 1 year (Preferred)

Additional Compensation:

  • Commission
  • Bonuses

Work Location:

  • One location