Alterra Mountain Company is a community of 13 iconic year-round destinations, including the world’s largest heli-ski operation. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley and Solitude in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone.
The Marketing Analyst will support the marketing team by providing data driven insights regarding customers, markets, competitors, and campaign effectiveness. This position will provide analysis on a formal and ad hoc basis and will develop reporting that is as standardized and automated as possible with the objective of measuring performance and supporting business decisions. The Marketing Analyst will utilize CRM databases to drive email and direct mail marketing performance and strategy.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Employ CRM databases to analyze email and direct marketing campaign performance. Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability.
Utilize CRM databases to provide analysis of market segments and product types to help optimize marketing performance and support strategic decisions. Proactively suggest analysis and research based on business objectives.
Development of consistent approaches and tools for customer segmentation reporting and support in building, maintenance and analysis of customer segmentation.
Design and implement ad-hoc research and data analysis that answer specific business questions.
Create compelling data visualizations, report, and presentations to communicate analysis on marketing efforts and segmentation results. Communicate findings with diverse stakeholder groups.
Maintain a knowledge center for the company with access to data, reports, and insights.
Analyze and organize available data across multiple resorts and business units. Inspect, clean, and transform data while maintaining perspective on the relevant business questions.
Support and help guide best practices for development of predictive analytics.
Identify strategic recommendations based upon data and research.
Complete competitive analysis on the industry.
COMPETENCIES & JOB REQUIREMENTS
Marketing: Knowledge of marketing, sales, and business processes. Experience utilizing CRM for marketing via email and direct channels.
CRM Database: Experience using CRM databases to identify key insights, create reports, and analyze customer behavior.
Organization: Demonstrate ability to proactively prioritize needs, put first things first, and effectively manages resources and time. Excellent organizational and problem-solving skills with the ability to handle multiple tasks.
Analytics: Proven experience providing analysis and insights that had meaningful influence on strategies. Demonstrated success working with large and complex data sets.
Communication: Able to communicate effectively in writing and verbally across all levels of the organization. Able to effectively present information to management, employees, and customers.
Reasoning Ability: Able to make independent judgments which have considerable impacts on the organization. Able to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Strong sense of curiosity needed.
Advanced user with Microsoft Office suite (specifically Excel and PowerPoint).
A team player who excels in a fast-paced environment and can operate with limited or general supervision.
Experience with customer segmentation.
Experience working with survey design and analysis for a business or research firm.
Data visualization and dashboard development software (PowerBI, Tableau, etc.).
Data analysis software (R, SPSS, etc.)
EDUCATION & EXPERIENCE
Bachelor’s degree in related field required (marketing, business, business analytics, finance, economics, mathematics).
MBA or master’s degree in related field preferred.
3-5+ years of experience in marketing analytics and market research.
Equivalent combination of education and experience
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, smell, and ski. Must be capable of walking or standing 30% or more of a normal 8 hour work shift. Must be capable of frequently carrying, lifting, pushing or pulling up to 5lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perceptions and the ability to adjust focus.
Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to outside weather conditions.
Hazardous Materials/Noise: The noise level in the work place is usually low
Equipment Used in Job: Computer
Employment with Alterra Mountain Company “at will” for no definite period of time. The employee may terminate employment at any time without notice or cause, and so too can Alterra Mountain Company terminate employment relationship at any time without notice or cause.
Alterra Mountain Company Is an equal opportunity employer and a drug-free workplace. All employees and candidates are reminded that Alterra Mountain Company adheres to the U.S. and Canadian labour and employment laws, and where applicable, to any State or Provincial-specific employment regulations.