Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in-store, digital, social, event marketing and PR channels brings our brands’ vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.
The Associate Analyst, Influencer Marketing will oversee all influencer-related marketing activations, including but not limited to the agency partner(s), social influencers and VIPs. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty) to establish our long-term strategy, provide brand guidelines for adherence, manage product sampling and event coordination support, etc.
What will you be doing?
Lead the growth of the Abercrombie & Fitch and Abercrombie kids influencer marketing programs while ensuring they deliver on the brands DNA’s, and re-position brands to aspirational standing
Manage multiple external partners to execute all influencer activations
Act as primary liaison between the brands and influencers’ management teams, where appropriate
Source new influencers and review & approve new influencers that provide reach and/or engagement and exude the brands lifestyle
Audit influencer deliverables for completion, brand standard compliance, and performance
Establish/negotiate influencer obligations and costing; coordinate contract reviews with legal team to ensure compliance to all advertising regulations & labor laws
Partner with other channel owners (social, paid media, e-comm, etc.) to maximize the exposure of influencer content
Collaborate with PR and Product Strategy team for product delivery/gifting consistent with merchandising priorities
Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained
Integrate program plans and deliverables into existing cross-functional processes
Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight presentations for Marketing Leadership Team; partner with CRM and Loyalty teams as needed
Accurately deliver against established annual budget
Drive robust test & learn strategy to maximize effectiveness; present findings to Marketing Leadership Team
Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing
What will you need to bring?
Bachelor’s degree in Marketing, Advertising or related field
3-5 years of experience in Marketing/Advertising, preferably for large lifestyle / fashion brands
2+ years of experience with program development/management, preferably with influencer or loyalty programs
Demonstrated understanding of Millennial consumers
Experience managing an external agency vendor/partner
Some existing relationships with relevant influencers expected
High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
Very strong project management skills (including timeline development/management, budget)
Collaborative leader, able to rally cross-functional team members to work effectively and efficiently together
Strong relationship development/management and written/verbal communication skills
High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)
Proven budget management skills
Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)
Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY / AFFIRMATIVE ACTION EMPLOYER © ABERCROMBIE & FITCH CO. 2012