Director of Marketing - State College, PA (30+ days ago)

As the fastest growing online lighting retailer in the US, we are looking to bring additional strategy, leadership, and vision to our marketing teams. This new position will direct the operations of our digital advertising, traditional marketing, creative design, and eCommerce merchandising teams. We strive to wow our customers every day - and this position will play a critical role in these efforts.

This position will be based in our Selinsgrove, PA location.

This role includes the following responsibilities:

  • Work collaboratively with Leadership to promote and execute the strategic plan for Marketing and Advertising to acquire new customers, create return shopping experiences, and building raving fans of Lighting New York
  • Provide direction and leadership to the Digital/SEM, Traditional Marketing, Design, and Merchandising teams.
  • Manage marketing vendor, agency and partner relationships and contracts
  • Establish and/or implement departmental policies, goals, objectives, or procedures to ensure consistent quality and experience for our customers.
  • Lead by example and demonstrate the core values of our company and culture.
  • Meet financial objectives through forecasting and managing staffing levels, advertising spend and overhead expenses.
  • Actively participate in the budgeting and planning processes.
  • Lead the development of our brand(s), customer persona(s), and the standards within which we communicate.
  • Report on Key Performance Indicators, including return on ad spend, conversion rates, average order values, and traffic.
  • Manage vendor scorecards and strategic partnerships, growth initiatives and brand-specific goals.
  • Develop talent and promote growth and learning within the team

The ideal candidate will fit all of the following skills and qualifications:

  • Bachelor's degree in business, management, marketing, advertising or other related areas
  • 7+ Years of Marketing leadership experience
  • Demonstrated financial management experience
  • Demonstrated history of eCommerce User Experience
  • Strong project management experience
  • Experience managing both digital and traditional marketing teams

About Lighting New York: is the fastest growing online lighting retailer in the US. Located in Central Pennsylvania, our expanding team works hard to always move forward, but we don’t underestimate the value of having some fun. We pride ourselves on being different from our competition by making an effort to “wow” every person we come in contact with in our daily business endeavors.

We work collaboratively with over 130 different vendors and strive to bring a personal and expert-driven experience to every one of our customers. As such, we look for team members that are adventurous, self-motivated and enjoy being a part of this pursuit.

Job Type: Full-time