Full Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Vaccination & Future of Work Expectations
Our highest priority is always the health and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation. This will enable our transition to hybrid work while maximizing the wellbeing of our entire team.
We believe the office is a critical driver of innovation, connection and development, but also realize providing more flexibility to our employees is critical in this new world. Starting in January 2022, the majority of our salaried employees will be able to work virtually for up to two days each week to create a more agile and modern workplace. Some jobs may be required to be performed fully in person depending a role’s responsibilities and requirements.
All posting locations: Chicago, Illinois, United States of America
Job Function: 08 - PR/Communications & Regulatory
Department: 08 - 03 - Media / Public Relations
Date Published: 16-Nov-2021
Job Type: Regular
Description & Requirements
The Associate Director- Global Press Room is a valued consultant to business leaders within Kraft Heinz.
This role will report to the Vice President- Global Corporate Brand Communications & Reputation Management- and is responsible for creating and implementing a proactive global corporate press room to bring the company brand narrative and identity to life with external media (traditional- social).
We are looking for a communications and media relations leader to identify and propel relevant stories for the Kraft Heinz Company. This person is a talented individual with a proven track record of developing media strategies- delivering media placements and is a team player who can drive successful media campaigns- events and develop compelling storytelling angles. This position supports and partners with global internal stakeholders at Kraft Heinz- including but not limited to Operations- Growth/Marketing/Brand- DI&B- ESG- HR/Talent and Zone Communications.
This person will have/need to develop relationships with key- targeted global and national media in a variety of areas including consumer goods- food & beverage- lifestyle- innovation- and business/financial- including targeting top media contacts and developing a relationship management plan. They will have an extensive storytelling acumen- with an ability to creatively execute through written- verbal/broadcast/video- digital- or social media avenues.
This person will build an always-on news engine/press room to demonstrate the KHC transformation journey by mining for and identifying compelling points-of-difference found in collaboration with Zone Communications- BUs and corporate leaders. The news engine will provide a regular cadence of corporate and brand stories highlighting our strategy and transformation in action. The news engine will keep KHC and brands front and center in relevant- timely trend coverage- while elevating our proactive media relations to reach all key stakeholders with positive Company news.
This person will use data and insights to identify relevant white space where/when the KHC story can be told. They will be responsible for driving our corporate brand content strategy and creating a library of photography- b-roll- and other assets that can be used as media/social media collateral.
This person will ensure that all communications reflect the Company’s core values and advance Kraft Heinz’s business strategy. In conjunction with the CCO- they will work closely with Kraft Heinz’s human resources and marketing departments to drive the overall internal communications strategy and create and assure consistency of messages that reflect and promote the company’s value and corporate goals to employees.
This person with manage and mentor a team- agency partners and build relationships with stakeholders internally to drive best-in-class internal communications for KHC.
Develop a global press room strategy and goals to proactively generate media coverage for KHC and elevate the Company in the minds of all stakeholders.
Identify target audiences- including but not limited to consumers- investors- customers- and current/future employees to ensure targeted content- pitch angles- etc.
Create a content strategy to ensure quality and stories that match the mission- vision and values of KHC- including owned and unique images- video- broll.
Partner in development and launch of a corporate brand narrative- and use the outcome to drive ongoing cadence of KHC storytelling.
Responsible for developing and maintaining relationships with key global and national media; conduct regular outreach to key media to secure top-tier placements.
Meet regularly with key internal stakeholders (BUs- Zone leaders- executives- etc.) to solidify relationships- better understand business progress/find examples to demonstrate Company strategy- narrative to feed ongoing news engine storytelling.
Help shape the Global Communications perspective on media; recognized as a media expert for all KHC Communications team members globally.
Develop a strategic plan to elevate and activate KHC corporate social channels- in partnership with Employer Brand and Global Corporate Communications leaders. Identify opportunities to use these channels to break news- elevate executive visibility and corporate brand narrative storytelling.
Stay on top of news and communications trends in the industry.
Work with CCO and Global Corporate Brand VP to develop monitoring and measurement process- to include qualitative and quantitative goals/measures.
Act as company spokesperson for the company on designated topics and respond to media inquiries.
Serve as communications expert on corporate (B2C) projects and programs as part of our Company strategic transformation.
As necessary- recommend appropriate communication vehicles and methodologies to drive desired behavior and more effectively reach target audiences.
Serve as manager and mentor for at least one direct report and liaison for WHQ and Zone external communications teams globally- helping to ensure seamless execution of company programs in multiple markets and globally message consistency.
Manage relevant agency/partner/vendor relationships.
Spearhead a communications effort that will instill a sense of urgency- cohesiveness and teamwork in Kraft Heinz’s workforce and inspire confidence and credibility among stakeholders.
Ensure that all communications reflect the Company’s core values and advance Kraft Heinz’s business strategy. In conjunction with the Global CCO- they will work closely with Kraft Heinz’s human resources and marketing departments to drive the overall communications strategy and create and assure consistency of messages that reflect and promote the company’s value and corporate goals to all audiences.
12+ years of working experience working in a newsroom- public relations agency or in-house strategic media relations environment.
Experience in leading and managing cross functional teams.
BA in Communications or equivalent.
Strong leader- collaborator- team player- and individual contributor.
Strong communication skills with comfort in speaking with business stakeholders. High degree of personal and professional savvy and experience to inspire confidence among audiences at all levels of the organization.
Strong media relations skillset and abilities as a corporate storyteller.
Strong experience in constructing earned media measurement systems.
Strong problem solver with ability to manage and lead the team to push the solution and progress.
Strong writer and ability to guide and influence others through prose.
Mindset & Behaviors
Passion to challenge the status quo- find new solutions and drive out of the box ideas – loves and embraces change.
Believes in a non-hierarchical culture of collaboration- transparency- safety and trust.
Comfortable in agile working environment.
Not afraid to “roll up sleeves”; seeks to go beyond comfort to learn & pushes teams to do the same.
Empowers others to fail- learn- and grow with an experimental mindset to drive innovation.
High level of passion for communications- quality work and team building.
Strong empathetic orientation and high level of personal commitment/caring.
Proven ability to produce a wide range of materials and content (e.g.- press releases- social content- scripts- speeches- etc.).
A sense of urgency to keep projects moving and clear communication with stakeholders to work efficiently within a team.
Conceptual- strategic and creative thinker- capable of developing plans that deliver results.
Strong intellect- flexible and adaptable- stimulated by challenges and open-minded with a strong desire to learn.
Strong business acumen.
Food & beverage/CPG experience a plus.
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity