Senior Manager, Audience Development & Retention

American Kennel Club - New York, NY (30+ days ago)3.2

The Senior Manager, Audience Development will work directly with the VP Marketing, Content, Social and Email teams to ensure audience and revenue growth, and provide strategic digital direction, insights, tools and leadership.

Apply SEO initiatives and best practices to the content strategy that will strengthen and optimize both website and keyword rankings
Email acquisition (acquiring new email addresses to grow subscriber base and evaluating ROI and retention)
Social acquisition (using organic and paid as a tool to grow users and evaluating ROI and retention)
Spearhead special projects to focus on new audience opportunities (I.e. identify tools, quizzes and contents as an audience driving feature, work with product to set requirements, work with edit on execution, create promotional plan & support with insights and ROI analysis)
Generate creative solutions to drive more visitors through social media, newsletters, natural search and paid traffic acquisition
Provide insights, analysis and monitor performance for brand’s social/newsletter channels and content
Develop and maintain budgets for Audience development initiatives and ensure effective delivery and ROI results
Manage overall audience development testing strategy—including funnel optimization and distribution channel mix
Work closely with digital leadership to determine and meet growth KPIs and insure that they align with revenue strategy


Thought Provoking: Capable of making others think deeply on a subject

Team Player: Works well as a member of a group

Functional Expert: Considered a thought leader on a subject

Enthusiastic: Shows intense and eager enjoyment and interest

Dedicated: Devoted to a task or purpose with loyalty or integrity


Self-Starter: Inspired to perform without outside help

Goal Completion: Inspired to perform well by the completion of tasks

Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization


Bachelors or better in Marketing or related field.


HTML/CSS and website administration
Experience with search algorithms and their impact on rankings.
Experience driving rankings and traffic growth on highly competitive keywords.
Experience working with and across both content and technical development teams
4 years: 4+ years of SEO experience for sites with substantial organic search traffic.