- Performance Marketing
- Adobe Analytics
- Google Search Console
Tractor Supply Company (TSCO), the largest rural lifestyle retailer in the United States, is dedicated to enhancing our strong company culture built on our team members’ commitment to our Mission and Values. With over 1,800 stores in 49 states and an innovative e-commerce platform, Tractor Supply ranks in the Fortune 400 with revenues of approximately $8 billion and growing! Come grow your career with us as we serve those who live “Life out Here”!
The Digital Marketing SEO Analyst is responsible for developing search engine optimization strategy designed to drive brand awareness and qualified website traffic generating incremental revenue from the in-store and online sale of Tractor Supply products. Your role will be responsible for delivering digital marketing analytics for all owned, earned and paid channels (including TractorSupply.com). You will monitor and evaluate the effectiveness and success of digital marketing efforts, and measure and report on actual results against the plan. You will work cross-functionally with tagging, data governance, IT and other teams to resolve measurement gaps and data issues related to SEO and website marketing analytics.
Manage SEO Optimizations
Daily monitoring of on-site and off-site SEO factors that impact site traffic, eCommerce sales, and store visits leveraging tools such as Search Console, Adobe Analytics and Searchmetrics
Partner with IT and production teams to recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Ensure SEO optimizations (on-page and technical changes to TractorSupply.com) are current and evolving with the changing SEO landscape
Conduct keyword research to discover, expand, and add keywords to ensure TractorSupply.com is optimized for competitive positioning
Continuously research industry trends to understand how SEO is impacted by site structure and platform enhancements and provide recommendations to optimize
Local Listing Management
Manage local listing to ensure accurate store information regarding location, hours, and services on Google, Bing, Apple, Facebook and Foursquare.
Partner with 3rd party vendor and internal IT teams to ensure data feeds are accurate and optimized for the business need.
Marketing Insights & Analysis
Reporting and analysis using SEO tools (i.e. SEMRush, SearchMetrics, etc.) to perform competitor research, detect technical issues, analyze link profile, and identify content opportunities
Weekly, monthly, and quarterly reporting within owned, earned and paid channels, work cross-functionally to deliver comprehensive analysis on website and media performance, channel mix, utilization, conversion and the financial impact of campaigns, programs and events.
Present findings and translate complex ideas into simple recommendations to a non-technical audience
Identify opportunities and support the development, enhancement and consolidation of automated marketing dashboards to support business needs.
Support QA testing for Analytics tagging, attribution reporting and marketing data.
Mentor/Train team on SEO best practices and analysis
Proofing assistance as needed
May perform other duties as assigned
3-5 years of proven, professional experience in SEO strategy and website analytics
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience using SEO and website analytics tools (e.g., SEMRush, Searchmetrics, Google Analytics, Omniture, etc.)
Experience with A/B and multivariate experiments (e.g. Adobe Target)
Experience with keyword research, reporting and link building tools
Education: Undergraduate degree in Marketing, and/or another applicable field
Technical Background Preferences:
Google Analytics and/or Adobe Analytics certification a plus.
Understanding of 301/302 redirects, user-agent detect scripting, rel=”canonical” tags, XML sitemap feeds and other related technical tactics
Understand SEO best practices to improve organic search engine rankings
Excellent written and oral communication skills, consulting skills, and ability to collaborate and work well with others.
Proficiency in Excel
Data driven, curious, proactive, and self-motivated
Must have a winning, can-do attitude