Digital Marketing Manager

Computershare - Jersey City, NJ (30+ days ago)3.6


Business Summary:
Computershare is a global market leader in transfer agency and share registration, employee equity plans, mortgage servicing, proxy solicitation and stakeholder communications. We also specialize in corporate trust, bankruptcy, class action and utility administration, and a range of other diversified financial and governance services.

Founded in 1978, Computershare is renowned for our expertise in high integrity data management, high volume transaction processing and reconciliations, payments and stakeholder engagement. Many of the world’s leading organizations partner with us to streamline and maximize the value of relationships with their investors, employees, creditors and customers.

Computershare is represented in all major global financial markets and has over 16,000 employees worldwide who are key to delivering exceptional value and outcomes. Our career opportunities span many business units, including Computershare Loan Services and Kurtzman Carson Consultants – join our growing team of financial services professionals!

Job Summary:
Direct the development and implementation of strategic marketing plans to maximize brand awareness, and to enhance the lead generation and buying process. Design strategies and deliver programs that increase market share, client acquisition and retention. Blend traditional methods with progressive digital/social media approaches.

Position Responsibilities & Essential Functions:
Develop a comprehensive market research program that generates a deep understanding of the market definition, buyer profile, needs and value proposition of assigned market segment/product line. Research includes competitive analysis and CPU unique positioning.
Develop quarterly marketing plans and budget; work cross-functionally with leaders from the business line, Sales, Relationship Management and Product, and with peers across Marketing. Provide quarterly reports to key stakeholders.
Develop integrated marketing programs including advertising, branding, marketing communications, direct mail, lead generation/sales campaigns, industry association engagement, PR, social media and web initiatives. Partner with events team on sponsorships and client event implementation
Develop, track and deliver marketing success metrics and targets. Ensure that all relevant metrics are captured and continually updated in our CRM application.
Introduce new and creative approaches to drive awareness and growth of the sales pipeline. Keep abreast with the latest marketing tools and techniques and promote a culture of experimentation.
Lead Digital Marketing initiatives encompassing content and style.
Other duties or tasks as assigned by management.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:
Bachelor's degree (B. A.) from four-year college or university; and 5+ years related experience and/or training, ideally in the B2B service arena; or equivalent combination of education and experience.

Digital Marketing communications experience required

Banking and financial institution experience preferred

Travel Required:
It is expected that this position may include travel up to 25% of the time. This is subject to change based on many factors, including business needs.

Language Ability:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.

Mathematical Ability:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability:
Ability to solve practical problems and deal with a variety of concrete variable in situations where only limited standardizations exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems. Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs, musical notes, etc.,) in its most difficult phases. Ability to deal with a variety of abstract and concrete variables.

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the environment is moderate.

Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to talk or hear. The employee is frequently required to sit, stand, walk, and reach with hands and arms, and use hands to finger, handle, or feel. The employee may occasionally have reason to lift up to 10 pounds. The vision requirements include close and distant vision.

Computershare is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, protected veteran status, or other characteristics protected by applicable law.

This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform any other related duties as may be required by business needs and communicated by their supervisor.