At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.
The Red Hat Brand team is looking for a Brand Manager to join us in Raleigh, NC. In this role, you will work as part of the Brand team that defines Red Hat’s brand and protects its integrity, maintaining the strategic direction of our brand value and proposition. You will educate and inspire our fellow associates about the Red Hat brand and provide tools and training to equip associates to become effective brand champions. Your goal will be to employ an insights-driven marketing approach to increase brand familiarity, awareness, relevance, and affinity among our audiences. As a Brand Manager, you will help to define and amplify Red Hat’s brand voice both internally and externally.
Primary job responsibilities
Oversee current promotional vendor relationships; ensure that our vendors are maintaining brand standards and adhering to our operational processes
Provide tools and training for Red Hat’s associates to work with the brand correctly
Think strategically and tactically about promotional offerings; ensure that Red Hat is maximizing relevance and awareness of the brand through promotion
Manage our CO.LAB program across various global engagements; manage additional brand projects and programs including organizing, deploying, and measuring our largest internal event each year
Manage large-scale programs and bring cross-functional teams together for a unified, consistent engagement
Conceptualize, organize, manage, and deliver brand projects and programs
Manage our company store, the Cool Stuff Store, including vendor selection and management, product selection and inventory management, on-site sales, monthly and quarterly reports, and keeping merchandise on-trend and cost appropriate for our audiences
Work with the Director of Brand Experience to use the Cool Stuff Store and promotional merchandise as a broader platform and channel for marketing and sales
Align the strategy for promotional merchandise with existing marketing and experience enhancement efforts
Create campaigns for promotional product marketing efforts
Extend the reach and audience of the Cool Stuff Store
Deploy, measure, and report on promotional merchandise efforts as it impacts the brand
Manage special order requests for executives, events, associates, and communities
Work with global marketing teams and our associates to service both regional and corporate branding needs
Work with global teams to manage and implement CO.LAB experiences
Define the implementation of Red Hat’s largest internal event, the We Are Red Hat Week
Establish and maintain cross-functional relationships with internal stakeholders and partners
7+ years of experience working in project or program management
Experience with managing a budget, including forecasting
Experience managing global programs and teams
Resourceful and proactive contributor with initiative
Solid interpersonal, communication, and presentation skills
Ability to project manage large workloads and meet deadlines
Ability to handle multiple requests with responsive and friendly delivery
Bachelor’s degree in marketing, business, or a related field; graduate degree is a plus
Experience working in the technology industry is a big plus
Experience with promotional products, e-commerce sites, or experiential marketing is a plus
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.