The University of Texas MD Anderson Cancer Center in Houston is one of the world's most respected centers focused on cancer patient care, research, education and prevention. It was named the nation's No. 1 hospital for cancer care in U.S. News & World Report's 2018 rankings. It is one of the nation's original three comprehensive cancer centers designated by the National Cancer Institute.
The Communications Publications Director, under the direction of the Executive Director, Public Relations, is a member of senior leadership team for Public Relations department with oversight of strategic and tactical communications priorities for print and digital publication efforts. Responsible for co-leading content coordination efforts for Institutional Advancement Division. Owns portfolio of responsibilities as well as leadership role for two direct reports. Also works closely with colleagues in Creative Communications. Portfolio includes a quarterly institutional magazine (print and digital), a science-focused blog, e-newsletters and social media assets. The director sets and drives editorial and digital engagement strategy, sets ongoing editorial calendar, serves as editor of publications, assigns projects, including freelancer and photography assignments, sets timelines and manages production. Metrics tracking and reporting on a monthly basis to senior leaders. The position works collaboratively with many stakeholders to contribute to MD Anderson's mission and success.
The director also will own the institutional e-newsletter/newsletter policy.
Strategic direction and oversight
Serves as editorial director overseeing the strategy, structure, creation and production of MD Anderson's institutional publications (print and digital). Leads effort to establish strategic platform for all publications that aligns with institutional goals. Works closely with PR team members, Institutional Advancement colleagues, leadership, faculty, staff, freelancers, photographers and other stakeholders to produce professional-quality publications anchored on MD Anderson's mission to end cancer. Serves as co-leader for IA content meetings in order to better integrate content across the division.
Successful performance will include:
- The cultivation of strong, positive relationships with executives, employees, colleagues, patients and other constituents;
- Completion of an audit and development a publications strategy and editorial calendar for all owned assets with the goal reaching target audiences across channels;
- Development of a strategy for MD Anderson's external publications, to include targeted audiences, content coordination, tactics to increase readership, subscriptions, etc.
- Alignment with MD Anderson's strategic goals, Institutional Advancement and Communications and Development goals, and our institutional brand standards;
- Develop, manage and track editorial calendar as well as realistic timelines, considering implications for each publication;
- Develop content for online audiences, has in-depth knowledge of how to optimize content for search engines;
- Outstanding writing and editing skills to assist with content develop and editing of assets;
- Knowledge and implementation of departmental resources;
- Collaboration with IA colleagues and co-leading content meeting in order to enhance content creation and sharing, message consistency and full integration;
- Ensuring patient information protection in communications, such as in accordance with HIPAA;
- Following and reporting on media interests, trends in coverage and issues;
- Ensuring brand compliance of all written and visual collateral of, and for, constituents;
- Monitoring and success measurement of efforts.
Relationship management and consultation
Fosters strong working relationship with ED of PR and other PR directors. Continuously works to support and grow team members. Looks for opportunities for growth opportunities and helps foster relationship with colleagues in Creative Communications supporting Publications. Also works to develop relationships among PR team as a whole.
Meets with other Institutional Advancement peers and co-leads IA content meeting to maximize integration of content via earned, owned and paid channels.
Regularly attends institutional meetings, including division/department meetings, to develop contacts and hear information.
Manages vendor relationships, including freelancers, photographers, printers, etc.
Measurement, analytics and budget management.
Tracks and analyzes publications on an ongoing basis to make informed decisions about next steps, content and success measurements. Sets goals for online referral metrics, philanthropy generated, etc. Work with ED of PR to provide regular metrics reports to leadership.
Coordinates internal budgeting, including timelines and submission to request funding on an annual basis.
Other duties as assigned.
Bachelor's degree in English, Journalism, Public Relations, Communications or related field.
Master's degree in English, Journalism, Public Relations, Communications or related field.
Ten years of experience working in publications, writing/editing or a related field with five years of supervisory/management experience. With preferred degree, eight years of required experience.
Experience serving as publication editor with focus on medical/scientific topics. Experience with digital content and optimization. Experience managing up to a four-person team and vendors.
It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html
exempt and not eligible for overtime pay
US Dollar (USD) 111,600
US Dollar (USD) 139,500
Maximum Salary :
US Dollar (USD) 167,400