The Spine Navigation Portfolio Manager is responsible for the long term strategic direction of Spine Navigation product lines for the Advanced Guidance Technologies business unit. Identifies new opportunities, evaluates opportunities based on potential success factors, and works with customers, engineers and 3rd parties to take those products from ideation to market launch.
What You''ll Do:
Responsible for creating and driving the marketing strategy including deep knowledge of the current product offering, call points, market trends, and competitive landscape.
Build a network of sales reps/regional managers/and customers that can be leveraged for project feedback.
Conduct primary market research including direct customer visits, blinded phone interviews, online surveys, focus groups, etc.
Prepare market estimates, sales forecasts and financial models for early stage opportunities in order to determine prioritization and potential impact of projects.
Oversee the coordination of engaging customer feedback sessions with the goal of fully understanding their needs/desires/fears/motives which may include observing operating room procedures.
Oversees the execution of labs for product feedback sessions which will include securing lab space, scheduling surgeons, and procuring tools and specimen.
Identify new opportunities in the market by monitoring medical device journals/websites and participating in trade shows.
Determines market entry strategy for product ideas which may include acquisition, licensing, supply agreements, product development.
Responsible for the analysis and decision making for the annual strategic planning process.
Work with engineers to deliver technical solutions to meet customer needs.
Research and understand market potential, market drivers, and market trends.
Analyze competitive landscape and proposes product/technology positioning.
May manage a team of marketing professionals.
What You'll Need:
7-10+ years relevant experience required.
Bachelor’s Degree required
Understanding of marketing strategy, product launch experience and marketing insights.
Experience interacting with HCPs preferred.
Work From Home: No
Travel Percentage: Up to 50%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.