Senior Content Marketing Manager

Improve Recruiting and Consulting - San Francisco, CA

30+ days ago

Panoply is seeking a Senior Content Marketing Manager to lead our content marketing efforts. You will be responsible for building a high-performing portfolio of content for our target personas, which include data analysts, data engineers, and business managers making data-driven decisions. An ideal candidate has an almost-perfectionist attention to detail, strong communication skills, and a dedication to infusing B2B marketing with a more relatable, creative, and human touch.

Responsibilities

  • Managing the content roadmap and ensuring visibility of new content coming in the pipeline
  • Identify popular themes and types of content our audience would engage with and align them with the appropriate channels
  • Editing content and ensuring it meets our brand, messaging and style guidelines
  • Implementing SEO strategies, while making sure editorial integrity takes priority
  • Measuring the effectiveness of content and implementing learnings in future content delivery
  • Ownership of content in the following areas, but not limited to, blog, micro-sites, landing pages, white papers, ebooks, webinars, infographics, social images, and video
  • Consistently identifying content opportunities, building and distributing content, and measuring the efficacy of content.

Requirements

  • 4-6 years experience developing high-quality B2B content including: white papers, case studies, blog content, e-books, and visual content.
  • Strategic, metrics-driven mindset and a passion for the art and science of content marketing
  • Capable of managing content contributors and working cross-functionally with subject matter experts
  • Strong writing, storytelling, and editing skills
  • Obsessed with our target personas and anticipating what they want to know and how to best deliver content to them
  • Exceptional communication, prioritization, and time management skills

Job Type: Full-time

Experience:

  • developing B2B content: 4 years (Preferred)