We are seeking a dynamic Marketing Specialist who understands people and builds awareness of how our services and company can satisfy their needs. We are looking for an experienced and versatile Marketing Specialist who is proficient with the day-to-day marketing activities, including both digital and traditional marketing, as well as sales, recruiting marketing, and internal marketing. This role will involve collaborating with third-party marketing vendors and executing strategies to enhance our online presence while maintaining effective marketing activities.
Key Responsibilities:
- Provide marketing support across digital and traditional platforms.
- Establish positioning, identify target audiences, and develop marketing plans and strategies with targeted objectives across different channels and segments.
- Conduct keyword research, implement on-page and off-page SEO strategies to improve search engine rankings.
- Develop, implement, and analyze digital marketing campaigns across various platforms (social media, email, PPC) while incorporating traditional marketing strategies.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate qualified leads.
- Develop and implement a social media marketing strategy with a calendar to guide content and plan specific, timely marketing campaigns.
- Act as the primary contact for third-party marketing vendors, ensuring alignment with company goals and effective communication.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Monitor and analyze campaign performance, providing insights and recommendations for improvement.
- Assist in creating engaging digital content for various channels to attract and retain customers.
- Work closely with internal teams to ensure cohesive marketing strategies and brand messaging.
- Manage recruiting efforts and internship programs to attract top talent.
- Oversee projects related to marketing initiatives and maintain ongoing marketing activities.
Qualifications:
- 5-7 years of marketing experience.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Understanding of digital marketing practices (SEO), tools, and how to apply them.
- Proven success in developing marketing plans and campaigns.
- Strong analytical skills with experience in using tools like Google Analytics or similar.
- Excellent communication and interpersonal skills.
- Strong project management skills and ability to meet deadlines.
- Strong multitasking and decision-making skills.
- Proficiency in online marketing, social media strategy, and traditional marketing methods.
Why Hermes Landscaping?
- Work with a team committed to pushing the boundaries of landscaping.
- Be part of a growing company with plenty of opportunities for professional development and advancement.
- Join a team that values passion, creativity, and a commitment to excellence.
Benefits: We offer a competitive salary with benefits including health, life, dental, vision insurance, 401(K), paid time off, and more.
Notice: Hermes Landscaping is an EOE.
Job Type: Full-time
Application Question(s):
- Do you have a degree in marketing?
- What is your current rate of pay?
- Number of years of experience with digital marketing?
- Number of years of experience with traditional marketing?
- Proficiency with the tactical work involved in digital marketing (SEO, social media, paid search, etc.) on a scale of 1-5 (5 being best).
Work Location: In person
