Social Media Specialist - Newburyport, MA
Matter Communications is an independent and thriving integrated PR, social media, digital marketing and creative services firm focused on what matters most: our people, our clients and our results. From fast growth startups to established brands, we work with B2B and B2C companies at all stages of development and across all industries.
We’ve built and nurtured a team-oriented, supportive environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. While we’re serious about what we do, we try not to take ourselves too seriously.
We’re currently looking for a dynamic, results-focused Social Media Specialist to join our Digital Marketing team based in Newburyport, MA office, working with clients across the agency. The Social Media Specialist will report to the Digital Marketing Specialist and be responsible for implementation of best in class digital programs that maximize our client’s success.
Here’s a mix of what you’ll be doing day to day:
Create and execute social media content, campaigns and strategies; including creating monthly and quarterly reports for clients on goals and benchmarking
Create and execute paid social campaigns; including monitoring and reporting results
Work with the GM of Digital Marketing and Digital Marketing teammates to lead and own the execution of digital programs including both brand /marketing strategy execution and campaign implementation.
Support brand strategy development work including market assessments - competitive analysis, market research, brand audits, position and messaging creation.
Act as the lead for select client engagements as well as support other client teams working with cross functional partners
Contribute to development and analysis for new business pitches.
Help develop best in class measurement and analytics tools to drive better insights and ROI
Serve as a key leader in the Matter marketing program representing the Digital team as part of the overall Matter marketing efforts.
Along with creativity, drive and self-motivation, your previous experience and attributes will include:
Minimum 2-3+ years in Social Media and Digital – Branding, Digital Adverting, Email, Mobile, Website, Analytics/Tracking or related marketing experience required.
Experience creating and running successful paid social media campaigns across all major platforms; Facebook, Twitter, Instagram, Pinterest and LinkedIn
Experience working with digital advertising, social media and analytics software and tools such as Google Analytics, social media, website analytics tools, and marketing automation platforms etc.
Experience in digital marketing in both B2B and B2C environments preferred
Strong analytical and creative thinking skills with ability to generate insights, understand competitive analysis, and conduct market assessments
Experience managing and executing cross-functional and complicated projects from start to finish and ability to drive results
Team player attitude with ability to collaborate cross-functionally
Robust communications skills – verbal (charismatic presentation skills) and written (editorial content)
A desire to work in a fast-paced, dynamic, team-oriented environment with the ability to manage multiple projects simultaneously