Description This role is responsible for the development of HTML emails within ExactTarget (Salesforce Marketing Cloud).
ESSENTIAL DUTIES AND RESPONSIBILITIES
Major responsibilities of the position are listed below. To perform the job successfully, an individual must be able to execute each essential duty satisfactorily. Other duties, assignments and specific projects may be assigned at the discretion of management. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Own all aspects of email production:
Development of responsive HTML emails and/or landing pages from layered PSD files
Test email rendering for consistency across all email clients (Gmail, Outlook, Mobile, etc.)
Upload relevant content and set up email campaigns within the email platform
Code dynamic content and map variables within the campaign, to drive versioning and customization of the emails
Work with project manager/account managers in coordinating and communicating content change requests and production schedule
Meet deadlines for content publication
Stay up to date with latest email best practices, including responsive development
Other job duties as assigned.
EDUCATION AND EXPERIENCE
Bachelor's Degree in Business, Marketing, eCommerce or related field.
2-4 Years of experience specifically with email campaigns
Expert knowledge of cross-browser/email client limitations and code fixes/hacks
Familiar with the QA process and implementation of QA fixes
Ability to multi-task, prioritize and manage workload
Superior attention to detail while dealing with complex projects and time-sensitive materials
Self-motivated/self-starter, and ability to work independently
Professional demeanor and strong client relationship skills
This position requires a high-energy, self-motived, results-oriented individual with strong technical skills, and superior attention to detail
Ability to work on multiple projects at a rapid pace
Strong understanding of email and mobile best practices
Experience in responsive design is a must
Understanding of the difference between coding for the web and coding for email.
Prove expertise with Adobe PhotoShop, Dreamweaver, and animated GIF/flash
Experience with email testing software (render testing), working with email deployment platforms and troubleshooting creative and deployment issues. Experience with ExactTarget (Salesforce Marketing Cloud) is a plus.
Must have specific email campaign samples to be considered for the role
Must be thoughtful about the consumer; understand the value of the consumer relationship and the opportunities that the email channel affords as a retention channel
About Us Harry & David is a leading gourmet gift company and a top 100 Internet Retailer. With a 75-year reputation for genuine farm-to-table freshness and unsurpassed quality, Harry & David is legendary for products such as the Fruit-of-the-Month Club® gifts, Royal Riviera® Pears, Oregold® Peaches, and Moose Munch® gourmet caramel popcorn made exclusively in our own confectionery.
Why Harry & David? We are the nation's foremost purveyor of gourmet fruit and food gifts through our premier direct marketing and e-commerce techniques. We offer a great corporate culture, competitive salary, and benefits package including medical, dental, and vision. If you love our gourmet food as much as we do, you will also enjoy our generous employee discount on all of our delectable Harry & David products.
Harry & David is part of the 1-800-Flowers.com Family of Brands (www.1800flowers.com).