Head of Digital Strategy

Highwire Public Relations - Boston, MA4.0

30+ days agoFull-time
About Highwire

Highwire is a leading technology public relations agency based in San Francisco with offices in New York City, Chicago and Boston. We work with a wide range of clients across cloud technology, enterprise security, financial services technology (fintech) and digital health as well as consumer products and services. Highwire was named Technology Agency of the Year by The Holmes Report and is consistently ranked as one of the Best Places To Work in PR by PR News. Collaboration, curiosity and passion underpin everything we do. We look for people with big ideas, strong opinions and the energy to bring them to life

About the Position

As the Head of Digital Strategy, you will step into a prominent role in the agency’s Digital Studio, a collection of writers, designers, videographers and other storytellers who breathe life into campaigns, educate audiences and articulate positions on industry trends. At the core, you are a person who possesses the ability to distill the most complicated technologies into relatable concepts with social media programs that resonate with target audiences and meet them where they are. You will also need to command a creative presence and wield strong skills in collaboration and project management.

In this role, you will work with client teams to develop and enhance social media strategies across accounts using the latest and best tools for management and measurement. As a client-facing team member, you must initiate conversation, listen carefully, question intuitively and vocalize your recommendations effectively. This role will lead new business initiatives to support the build-out of social media offerings integrated into overall PR campaigns and content strategies. You will also serve as a mentor and assist with training for all Highwire team members on social media strategy development and be responsible for identifying new and innovative ways of placing and amplifying content across social channels.

Key responsibilities and tasks

Provide strategic counsel, guidance and leadership to clients and staff in the areas of social media strategy, content strategy and analytics

Maintain relationships with senior-level client contacts and internal contacts

Grow business prospects with existing clients; expand digital scope of work fused with PR programs; lead new business outreach process and win business

Effectively budget new scopes of work and manage staff utilization to meet targets

Work across account teams to infuse digital elements such as paid amplification, SEO and analytics into PR programs

Advise account teams on research, strategy, creation, execution and measurement of content across Twitter, LinkedIn, Facebook, Instagram, Blogs and other relevant social channels

Use social listening tools to generate insight, fuel social conversation and inform campaign and content recommendations

Identify new tools and techniques to improve the performance of digital and PR efforts

Work with content strategists, copywriters and other creatives to ensure consistent editorial voice across accounts and assets

Maintain a knowledge of social media best practices (organic and paid), stay on top of trends and translate this knowledge into actionable insights for strategy

Attend industry conferences, presentations and webinars to stay current with industry trends

Manage relationships and engagement with social media and influencer marketing vendors

Create case studies highlighting results from successful client social media campaigns

Support internal training efforts for broader team and junior staffers to help grow social media capabilities across Highwire

Take a proactive role in promoting the Highwire employer brand, its identity, values and work

Agency Operations

Maintaining a respectful, enthusiastic and professional attitude towards co-workers, clients and outside colleagues and lead team by example

Supporting teams and managing up and down

Responsibly using flexible work policies

Contributing to Highwire social channels and writing for Highwire’s blog

Mentoring junior staff to elevate development

Self Development

Proactively setting up quarterly goals with manager; tracking against goals and demonstrating growth

Effectively prioritizing responsibilities based on impact, timelines, workflow and client goals

Identifying areas for self-improvement and bringing suggestions and solutions to management

Leading by example and ensuring teammates have clear direction on roles/responsibilities

Attending networking events, seminars and conferences, including outside-of-work-hours, as required to maintain personal professional development and to build networking and new business contacts

Success Factors:
7+ years of client facing social media experience (B2B experience preferred)

Agency experience is a plus

Demonstrable success at securing new business and increasing client revenues

The ability to quickly and smartly adjust digital strategy, voice and tone based on client and audience

The ability to take initiative, keep organized and handle multiple projects at once

Strong strategic client consultancy skills gained in an agency environment

Well-versed in social media and content marketing as an important awareness and lead generating element in the PR and Marketing mix

Experience running both paid and organic social campaigns from a content perspective

Some experience with SEO/SEM strategy desired, but not essential

Track record of retention and the profitable growth of existing accounts

Demonstrate strong leadership skills and aptitude to develop and motivate a team

The ability to provide social input on PR campaigns as well as broader marketing strategy

Highwire Perks Include:
Competitive salary

Merit-based bonuses and promotions

Excellent vacation policy including office closure between Christmas and New Years

401K Match

Full medical and dental benefits

Quarterly Highwire fun events – Thanksgiving is our favorite holiday

Extremely supportive, nurturing environment with many opportunities for learning and growth

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.