- Conversion Optimization
- Google AdWords
- Microsoft Word
- Keyword Research
Requisition Number: 37542
Company Name: The Davey Tree Expert Company
Service Line: 1COR - Kent-Corporate
Employment Type: Regular
Job Type: Full Time
Education Level Required: Bachelors
Work Experience Required: 3 - 5 years
Travel Expectations: Up to 25%
As the oldest and largest tree care company in the U.S., Davey has a rich heritage of scientific and environmental leadership. We are looking for a specialist to leverage existing content and search marketing efforts to connect our brand with online consumers interested in caring for and preserving their green space.
The SEO Specialist is a member of the digital marketing team and will work closely with other marketing team members and various internal clients, supporting both B2C and B2B service lines; actively participate in meetings and strategy sessions and provide consultative feedback based on subject matter expertise.
Responsible for the coordination of search engine optimization and search engine marketing, including managing agency relationships, recommending and monitoring campaign budgets, proactively researching new lead generation opportunities, and accountability for program performance.
Search Marketing responsibilities
Uses a thorough understanding of search engine optimization and search engine marketing to enhance online acquisition strategy.
Perform keyword research and analyze competitor keywords to discover the phrases, and expand on the topics, most likely to bring in high volumes of qualified traffic.
Uses Google Analytics and other third-party tools to monitor, track, and gather metrics for key performance indicators (KPIs)—traffic, conversions, and other data—and provides action plans tied to established goals and keyword strategy.
Conducts routine content audits and implements best practices for local and national search engine optimization to help improve ranking, online presence and traffic.
Manage online directory profiles to ensure consistency across multiple platforms, improve visibility, and track referral traffic and conversions on corporate websites.
Ability to successfully evaluate and optimize site architecture, content, linking, and other factors to improve ranking for target keywords.
Manages sitemap records.
Comfortable working with a content management system to implement search strategies.
Reports regularly on SEO and SEM results and opportunities to team members and internal clients.
Stays current on SEO best practices and adapts strategies to address changing algorithms and search trends.
Conversion Optimization responsibilities
Regularly analyzes data using third party tools to understand user behavior and find opportunities and insights.
Develops ongoing plan to monitor and measure site performance and recommendations.
Manages, launches, and monitors A/B testing strategy for landing pages.
Reports on results and provides data-driven recommendations for iterative website updates.
Coordinates web development needs and changes with external agency partners.
Minimum Qualifications - Please do not apply without SEO experience:
Bachelor’s degree in a relevant field
3-5 years of SEO and SEM experience in a corporate marketing department or agency environment
Thorough knowledge of Google Analytics
Understanding of technical SEO
Working knowledge of various marketing tools to perform keyword research, rank tracking, competitive analysis, and site performance
Strong internet research skills
Strong communication, writing, and proofing skills
Ability to write optimized copy
Experience managing agency or freelance partners
Experience with local SEO strategy
Experience leveraging third party review sites to meet business objectives
Certification in Google Analytics or Google Adwords
Strong MS Office skills, including Word, Excel, and Powerpoint
Working knowledge of UX and site monitoring tools, eye tracking or heat mapping software
Experience managing online advertising programs, including Google Adwords, Google Local Service Ads, Facebook Ad Center, Google Display Network, etc
The Davey Tree Expert Company has U.S. and Canadian operations in more than 47 states and five provinces and provides a variety of tree care, grounds maintenance and consulting services for the residential, utility, commercial, and government markets. Founded in 1880, Davey has been employee-owned for 35 years and has more than 8,000 employees who provide Proven Solutions for a Growing World. For more information, visit www.davey.com
If you need any assistance at any time please contact us at 1-800-445-8733 ext. 1108 or at email@example.com.