- Business Requirements
- Communication Skills
- Email Marketing
The Experience Agency. Accenture Interactive is a new breed of agency designed from the ground up to empower clients to own Experience from start to finish. The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. In order to unlock growth, marketing organizations need a new breed of agency—one that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet. Visit us at: www.accenture.com/accentureinteractive
Accenture Interactive Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.
The Marketing Technologist will design, build, and test campaigns in the client’s marketing automation tool.
Supports marketing team in the technical conceptualization of demand creation, nurturing and scoring program strategy
Owns end-to-end operationalization and ongoing health of marketing programs
Configures program logic to enable the customer journey
Responsible for quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution
Oversees configuration and setup for marketing programs to drive quality delivery
Provides support in issue analysis, escalation, and resolution
Supports improvement projects related to the Campaign Management Tool and processes
Responsible for adhering to client and Marketing Services processes and best practices
Minimum of 3 years experience in marketing technology and operations focusing on execution of marketing on behalf of the Client to include:
Strong technical background with experience in Marketo
Experience in a B2B marketing role focused on running marketing campaigns and demand generation
Demonstrated skills in some form of technology (ie. coding / database technology etc.)
Strong written and verbal communication skills
Marketo Certification is a definite plus
Understanding of leading practices in email marketing and marketing automation tools
Understanding of marketing strategy with specific expertise in targeting, segmentation, test/control design, and campaign analytics
Understanding of marketing operations, processes, business requirements
Able to understand business and technical requirements and constraints
Able to translate business requirements into strategic marketing solutions; recognizing the connections and making recommendations
Bachelor’s Degree preferred
CALL TO ACTION
Now is the time to become a digital disrupter. The opportunity is here—what’s stopping you from pursuing it?
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Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
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