JOB SUMMARY
At Houston Methodist, the Senior (Sr.) Marketing Specialist position is responsible for leading, managing and partnering with marketing management in driving preference and volume for assigned programs/service lines and maximizing impact of assigned sponsorships. Additionally, the Sr. Marketing Specialist contributes to strategy and optimization of various marketing programs. This client-facing role manages relationships with administration, physician leaders, vendors and other stakeholders as assigned and implements, measures, and optimizes marketing/sponsorship plans in partnership with management. The Sr. Marketing Specialist contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.
Requirements:
PRIMARY JOB RESPONSIBILITIES
Job responsibilities labeled EF capture those duties that are essential functions of the job.
PEOPLE - 20%
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Leads and maintains positive relationships with hospital leadership, sponsored organizations, and vendors to educate on strategic marketing initiatives. (EF)
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Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager. Implements strategies and tactics to increase talent pipeline in key targeted roles as assigned. (EF)
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Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals. (EF)
SERVICE - 35%
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Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights. Independently leads creative kickoffs. Develops and manages recurring performance reports. (EF)
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Manages relationships with vendors for campaigns, events, and initiatives. Leads planning implementation, follow-up for sponsorship elements and events. (EF)
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Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging. Leads conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned. (EF)
QUALITY/SAFETY - 20%
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Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually. (EF)
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Develops clear and concise communications, reports, and presentations with compelling data for leadership. (EF)
FINANCE - 10%
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Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors. (EF)
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Develops paid recruitment advertising campaigns aligned to return on investment (ROI) and recruitment key performance indicators (KPIs) as assigned.
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Submits invoices on time; tracks and adheres to budgets for assigned projects. (EF)
GROWTH/INNOVATION - 15%
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Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes. Makes recommendations for improvement. (EF)
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Proactively problem solves when challenges present themselves. (EF)
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Partners with leadership to represent Talent Acquisition, Marketing or Advertising in hospital or system committees as needed. (EF)
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Partners with Talent Acquisition, Marketing and Human Resources Director (HRD) team to position Houston Methodist as employer of first choice as assigned.
This job description is not intended to be all inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.
Qualifications:
EDUCATION REQUIREMENTS
o Bachelor’s Degree in Business, Marketing, Digital Communications, Communications or related field
EXPERIENCE REQUIREMENTS
o Six years’ experience related to marketing, marketing/advertising, digital marketing/advertising or recruitment marketing/advertising
CERTIFICATIONS, LICENSES AND REGISTRATIONS REQUIRED
o None
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
o Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
o Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
o Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
o Ability to lead meetings, conversations and present with authority.
o Ability to work under pressure and balance many competing priorities.
o Positive and supportive attitude and demeanor.
o Ability to multi-task and work in an organized manner.
o Ability to uphold confidential and sensitive information.
o Proficient in spreadsheet, word-processing, and presentation software.
o Has sound judgment and decision-making ability, with strong analytical and critical thinking skills; independently resolves conflict and understands when to escalate issues.
o Proactively manages own professional development, including receiving, seeking out and acting on performance feedback.
o Ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue.
SUPPLEMENTAL REQUIREMENTS
Work Attire Yes/No
Uniform No
Scrubs No
Business professional Yes
Other (dept approved) No
On-Call* No
Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Event, etc) regardless of selection above.
Travel**
May require travel within Yes
Houston Metropolitan area
May require travel outside No
of Houston Metropolitan area
**Travel specifications may vary by department.
Please note any other special considerations to this job: __________________________
Company Profile:
Houston Methodist Baytown Hospital, located 35 miles southeast of Houston, is the area’s only full-service hospital offering specialized medical care for patients at every stage in life. Houston Methodist Baytown houses 226 operating beds, with 15 operating rooms and more than 1,700 employees. The hospital brings Texas Medical Center excellence and quality care close to East Harris and surrounding counties.
