What you’ll be doing...
This role is a blend of data engineering and business intelligence. You will identify, obtain, and transform data to enable the marketing effectiveness process, which provides guidance for how to improve marketing investments and impact business results. You will work closely with B2B and B2C teams across all internal functions including analytics, insights & strategy, creative & media execution, and finance, as well as the external partners supporting these functions. The end goal is to ensure we have an efficient process for delivering accurate data sets and related insights.
Specifically, your role will:
Manage the end-to-end process for marketing mix model (MMM) data collection, transformation, and validation.
Provide constant process improvement in order to streamline the quarterly analytical data set refreshes.
Research new data sources in order to create new variables to meet the changing business needs through partnering with the modeling and strategy teams.
Lead stakeholders through process streamlining and potential automation as a project manager.
Become a source data subject matter expert in order to advise on non-MMM analytics projects and eventually own ad hoc marketing effectiveness analyses.
What we’re looking for...
You will need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience in data management or analytics.
Knowledge of marketing mix modeling.
Experience with SQL.
Experience with identifying and resolving complex data issues.
Even better if you have:
Experience building marketing mix data sets.
Knowledge of Tableau.
Lean Six Sigma, other process improvement, or business transformation experience.
Project and stakeholder management abilities.
Experience working effectively across organization boundaries.
Excellent communication and interpersonal skills to successfully build long-term relationships with internal and external partners.
Experience making trade-offs to deliver effective solutions to business partners in a timely manner.
Ability to focus on delivering accurate and timely results by overcoming obstacles through the development of mechanisms and tools to improve efficiencies.
When you join Verizon...
You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.