SRE Sales Specialist

Sandestin Investments, LLC - Destin, FL

Full-timeEstimated: $99,000 - $130,000 a year
Job Summary

SRE is an established real estate brokerage with over 30 years as the #1 brokerage in Sandestin. In the past five years we have grown our business beyond the resort to encompass the area between the Marler (Destin) Bridge and Point Washington, FL and have achieved a top 5 office ranking for this area as well. Our agents boast some of the greatest successes and longevity in real estate in our area.

We are looking for an experienced real estate professional with an established book of business and a strong history of sales to join our team of professionals. We offer many benefits, from a full-time, professionally staffed office to the medical and lifestyle benefits accompanying a position as an employee of a large, established corporation.

Essential Duties and Responsibilities

Personal and Company Marketing

We have a full-time director of marketing who produces and provides the following marketing material for our agents to utilize in developing their individual books of business:

Bi-weekly and special event HTML newsletter templates for individual agent customization.
Postcards, flyers, brochures and listing presentations customized to agent.
Custom Signage as needed by agent for specialty listings.
Email templates, banners and headers customized to the agent.
Comprehensive marketing plan tailored to the agent’s individual needs.
Ads designed and delivered print-ready for agent-secured publications.
Brochures designed for your premium listings, delivered in a digital flip-book and print-ready.
State-of-the-art, lead producing brokerage website with full agent bio and direct contact.
Assistance in producing a personalized website for agent.
Creation of stunning virtual tours for every listing.
Agent’s listings posted on brokerage social media platforms.
Brokerage pays for professional photography of all qualifying listings.
Provide agent with an email marketing account (such as Mailchimp, Constant Contact, BombBomb)
Provide agent with a CRM to manage clients, communications and marketing.
Brokerage sponsored community events open to agents to participate in.
Produce a 100 page, full color professional magazine showcasing agent and agent’s listings, three times per year.
Detailed analytics of website, virtual tours, social media and lead generation to keep agent informed.
Real Estate App with direct agent contact.
Analyze market demographics to look for new niches and identify target markets for agent focus.
Track and evaluate targeted marketing efforts to direct agent on where to best allocated marketing time, efforts and dollars.

Agent’s marketing responsibilities include:
Follow up on all leads procured through the efforts of the marketing team in a timely and consistent manner, within 24 hours at the latest, and document contact and response in company provided CRM.
Submit all listings to brokerage for activation in MLS within 24 hours of signed listing agreement. Maintain MLS listings throughout the listing contract to ensure accuracy and adherence to MLS guidelines.
Review and proofread all marketing publications for corrections and make changes as needed.
Organize and send Just Sold and Just Listed cards for listings to increase personal marketing exposure of property and agent.
Obtain feedback from all showings and forward to seller. Ensure good communication with listing clients
Assemble pre-listing and listing packets using company provided templates.
Daily Operational Procedures

Maintain brokerage assigned inventory of signs and lock-boxes for all listings (including final pick up).
Accuracy and adherence to legal and Brokerage guidelines in the creation of all contracts: both sales and listings.
Submission of all contracts through Brokerage transaction management software.
Submission of all listings following Brokerage policy and procedure.
Submission of all new leads using customer contact form within 24 hours of initial contact and adherence to Brokerage policies regarding existing leads in the company database.
Timely scheduling and completion of all tasks relating to real estate closings not to exclude post-closing follow through and ongoing relationship maintenance.
Full ethical and legal compliance in all dealings with our customers, clients, and fellow employees
Adherence to the office rotation schedule and policies regarding time away from the office.
Ongoing and active use of company CRM to maintain relational records of our clients and customers. All customer contact information is updated in the CRM at the time of receipt. All communications recorded for future reference.
Twice-monthly Attendance is required for all brokerage sales meetings.
Participation in Brokerage property previews is required as a service to our clients, your fellow agents, and the company as a whole.
Licensure and Education

Aside from the state and national licensing education requirements, SRE Realtors are expected to be fully knowledgeable and educated representatives of their profession. Ongoing self-learning regarding real estate laws and policies is a requirement of each of our licensees.
Maintain a valid and current Florida real estate license without interruption.
Fulfillment of all bi-annual and quadrennial education requirements and payment of associated licensing fees.
Payment of annual Emerald Coast Association of Realtor membership dues
Company Volunteer Efforts

Brokerage goodwill events and charity events raise the agents’ and brokerage’s profile in the community as well as build a strong team. Volunteering also demonstrates the agent's commitment to the community and may put the agent in touch with potential clients and business contacts.

Participation in any mandatory brokerage events to recognize our clients and customers.
Volunteering for participation as able for company sponsored events for charitable and/or community building events.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience Requirements

High School diploma or its equivalent is required. College education in Marketing, Public Relations, Advertising or Communication Arts is preferred. The individual must have at least five years’ experience in any combination of media buying, public relations, marketing and/or database marketing. Must use proper phone etiquette and have intermediate to advanced computer skills. Must have a valid Florida Real Estate License.

Knowledge, Skill and Ability Requirements

Language Skills

Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs

Reasoning Ability

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

Other Qualifications


Sandestin Investments, LLC. is open and operational 24 hours a day, seven days a week. Employees are required to be available to work days, nights, weekends, and holidays.

License Requirements

Valid driver’s license that has been in effect for at least three years, with no major violations and no more than two minor violations in the past three years.

Rules and Regulations

All employees must adhere to all safety rules and regulations required by local, State and Federal authorities, wear the appropriate personal protective equipment necessary to perform the job in a safe manner and will follow all safety rules per the Company’s Safety Policy.

Language Skills

Must be able to speak, read, write and comprehend the English language.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; reach with hands and arms; talk or hear and taste or smell. The employee is frequently required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually low.


To perform the job successfully, an individual should demonstrate the following competencies:

Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service ; Responds to requests for service and assistance; Meets commitments.

Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.

Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.

Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.

Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.

Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.

Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.

Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.

Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.

Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.

Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.

Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions ; Uses equipment and materials properly.

Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.

Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.

Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals.; Completes tasks on time or notifies appropriate person with an alternate plan.

Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.

Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.