Full Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally . Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
The Associate Director Premium Coffee is…
a key member of the Coffee Cross-Functional Leadership team.
accountable for developing the overall brand strategies, plans, and programs and guiding a team through delivery
responsible for leading identification of powerful consumer insights to unlock growth, whitespace opportunities, new product concept ideas, and impactful communications
a main stakeholder in all functional activities for the brand(s), including consumer insights, new product development, sales, operations, and finance, resulting in strengthened marketing fundamentals and a holistic approach to driving business growth.
Lead 3 direct reports to deliver business goals and priorities. Interaction with others requires highly developed skills to motivate, inspire and persuade to execute key brand initiatives
Create consumer demand for assigned brands/categories and formulate the brand's long-term strategy
Develop portfolio strategy and evolution of the product line to best meet consumer and retailer needs
Implement marketing initiatives in support of long-term strategies through leadership of the cross-functional team
Lead development of 3-year innovation road map
Drive new product development including concept, pack, product and go-to-market plans
Lead cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches
Lead negotiations on new product opportunities or developments within set time-scales and budgets
Own development and implementation of integrated marketing communications and media plans
Own the P&L for respective brands and categories and accountability for delivering profit, volume, and market share objectives
Manage annual marketing budget and lead annual budget planning for the category
Coach, develop, and motivate direct reports to own specific processes, targets, and deliverables
Bachelor’s Degree in Business or related field. MBA is not required but preferred.
10 to 15 years of experience (min 5 years in marketing, product management, or brand management preferred)
Advanced experience in product management, brand management and managing a P&L
MS Office proficiency
Experience overseeing a product from concept through commercialization and customer sell-in
Experience leading and managing cross functional teams
Experience coaching, developing, and motivating direct reports
Proven leader, collaborator, and team player
Excellent communication skills with comfort in speaking with business stakeholders
Problem solver with ability to manage and lead the team to push the solution and progress
Outstanding organizational and project management skills with ability to deliver simultaneous projects
Mindset & Behaviors
Passion to challenge the status quo and find new solutions and drive out of the box ideas – loves and embraces change
Believes in a non-hierarchical culture of collaboration, transparency, safety, and trust
Not afraid to “roll up sleeves”; seeks to go beyond comfort to learn & pushes teams to do the same
Empowers others to fail, learn, and grow with an experimental mindset to drive innovation
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity