VP of Marketing

Bidgely - Silicon Valley, CA

Full-time
Why Bidgely
What can Artificial Intelligence do to reinvent the energy industry? This is your opportunity to join a world-class team and help us figure that out.

A growth-phase start-up headquartered in the heart of Silicon Valley, Bidgely is transforming the way utility customers use energy. By combining the power of machine learning and behavioral insights, Bidgely provides a suite of enterprise solutions that help customers save energy and enable utilities to build enduring customer relationships worldwide.

It’s an exciting time in the company’s evolution. We just closed our Series C fund, have acquired some of the biggest names in the industry as customers, and we’re breaking ground on new products and markets. In addition to our headquarters in Mountain View, we have a global presence in Europe, India, and Asia Pacific.

To learn more, visit us at bidgely.com or read about our recent $27M Series C round of fundraising

Position
We are currently seeking a top-notch VP/Head of Marketing, who will be instrumental in helping scale our business as we grow. Reporting to CEO of the company, you will be responsible for accelerating our sales growth through building a well oiled Enterprise Marketing machine.

Responsibilities
Responsible for ground-up marketing activities for global sales efforts
Execute the strategy on all fronts including acquisition marketing, product marketing, web marketing (SEO, SEM), corporate communications (PR, analysts, trade shows), events, and direct marketing (e.g. advertising and email campaigns)
Define strategy on demand generation, branding, thought leadership, and related metrics on how to create a measurable results driven marketing approach
Develop and implement a cohesive marketing plan to increase brand awareness
Oversee and manage industry thought leadership efforts
Undertake continuous analysis of competitive environment and customer trends
Manage social media presence
Work with Regulatory Affairs team to develop marketing campaigns to support their efforts
Develop demand generation strategy to grow MQL’s (marketing qualified leads) to SQL and increase engagement for website intelligence, funnel targeting and ROI
Utilize demand generation systems – Salesforce CRM – Marketing Cloud, Marketo Marketing Automation System and Analytics
Produce and manage production of content for various marketing purposes on various channels (email campaigns, web site, webinars, etc.)
Working closely with the company’s Sales team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
Oversee launch of new products into successful initial awareness
Requirements
Minimum 8-10 years’ experience in enterprise marketing, preferably at companies that have gone through a growth stage with revenue in tens of millions of dollars.
Bachelors or Masters degree; MBA preferred
Proven track record of success in senior marketing roles – preferably as head of marketing with experience executing an enterprise marketing machine beforehand
Experience working with International sales teams
Experience with marketing automation (e.g., Marketo or Pardot)
Experience in producing or managing production of content for various marketing purposes on various channels (email, web site, webinars etc.)
Confident, driven and dynamic leader
Ability to work successfully with various teams to gain traction
Strong project management skills
Strong problem-solving ability, including metrics-driven thinking
Superior organizational skills with the ability to multitask and meet deadlines
Knowledge of energy industry is a plus
Excellent verbal and written communications skills
Email
To apply for this position, please email your resume to jobs@bidgely.com.