With a nationwide sales team and several manufacturing locations, B. Braun Medical has become a leading full-line supplier of healthcare products and services in the U.S. The company is committed to delivering innovative products and services with unmatched quality, superior technology, and cost-effectiveness, while maintaining environmental responsibility. Through its "Sharing Expertise®" initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services. B. Braun employs over 4,500 people in the USA. B. Braun Medical Inc. began its operations in the USA in 1957. Initially, the company manufactured and sold disposable plastic syringes. During the 1980s and early 1990s, the company undertook several expansions and enlarged its product line of disposable medical devices. With the acquisition of McGaw, Inc. in 1997, including Central Admixture Pharmacy Services, Inc. (CAPS®), B. Braun dramatically broadened its product lines and services to U.S. customers.
U.S. Facilities and Operations:
Supporting product sales are a network of nationwide marketing and manufacturing locations. Bethlehem, Pennsylvania, is home to the U.S. Corporate Headquarters along with the marketing offices of the Hospital, Outpatient Markets (OPM), Renal Therapies, Vascular Interventional, International, and OEM Divisions. Central Admixture Pharmacy Services, Inc.(CAPS®) is also managed from this location. The nearby Allentown, Pennsylvania, facility manufactures Needle-free products, IV Safety Catheters, Anesthesia Systems, Introducers, Pharmacy Admixture products. Vascular products including Right Heart Catheters and Interventional Accessories are also manufactured in Allentown. The Irvine, California facility produces IV Solutions, Basic and Specialty Nutrition, Drug Delivery, and BTC products. Infusion Pump Systems are manufactured in Carrollton, Texas and IV administration and IV and Irrigation sets are produced in the Dominican Republic.
Manage overall profitability of complex product line (large dollar volume, major product development). Responsible for the development, implementation and control of marketing programs to maintain and increase market share and profits. Impacts organization by providing strategic direction for assigned product lines thereby positively impacting company revenue and operating profit. Decisions directly impact operating profit, customer satisfaction levels and sales force focus and direction.
Responsibilities: Essential Duties
Designs and implements product group marketing strategy to support B. Braun Hospital Care strategy and increase BBMUS market share and revenue.
Manages all operational aspects of product line, including forecasting, inventory, backorders, and quality issues.
Develops units, revenue and profitability forecast for complex/multiple product lines.
Develops product line pricing strategy.
Evaluates product improvements and line extensions while maintaining existing product base.
Identifies and writes requirements for new product development and acts as integral part of development team.
Establishes and directs engineering priority list for product group.
Formulates and directs new product launch activities.
Manage and develop Product Managers, Associate product managers under supervision.
Manages all promotional activities related to product group.
Monitors product group incident reports and helps direct corrective actions if needed.
Coordinates and assists with in-house sales training programs related to product group.
Actively participates in Global Network Team (GNT) to represent BBMUS market requirements.
Maintains product group operating budget.
Maintains an active field travel schedule to regularly meeting with customers, sales, personnel, inventors, and consultants.
Expertise: Knowledge & Skills
Principles of Marketing, technical product information, product selling/demonstration skills, office procedures, departmental policies, management theories, base knowledge of U.S. hospital and continuing care markets, knowledge of mathematical/statistical principles, new product approval process/regulatory requirements, direct product line management experience, management of product line promotional activities.
Pharmaceutical product development experience, from product inception, Scientific Advisory Board management, Regulatory and Medical Affairs collaboration through to development of promotional and training materials and market launch.
Familiarity with regulatory agencies and requirements, including FDA new drug product approval process.
ROI analysis of consulting services and clinical programs.
Communicate effectively with others, public speaking, analysis of financial reports, negotiation skills, time management, project management, secretarial support supervision, presentation skills, analyze and interpret technical journals, respond to customer inquiries and regulatory agencies, coordinate launch of new products.
Expertise: Qualifications - Experience/Training/Education/Etc
Bachelor’s degree (BA/BS) from four-year college or university
RD or RDN (or similar Nutrition Support) certification
6-8 years Product/Marketing, Product Development and/or combination of Sales/Engineering/Clinical experience, minimum of 2-4 years Marketing experience.
Medical/pharmaceutical sales and medical/pharmaceutical marketing experience.
Business travel, drivers license passport, secrecy and invention agreement, and non-compete agreement.
MBA and/or MS in Nutritional Sciences preferred.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.
Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com
Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.
Responsibilities: Other Duties:
The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.