- Communication Skills
- Project Management
Abercrombie & Fitch Co. is a portfolio of lifestyle brands including Abercrombie & Fitch, abercrombie kids, Hollister, and Gilly Hicks. Reaching customers across 120+ countries, we strive to create customer-centric omni-channel experiences for our global customer base.
Our core values and standards guide our behavior every day. Whether you lead yourself, a team, or the company, we believe everyone is a leader at A&F. We believe the people make the place. We are accountable and aim to the highest caliber. We coach, mentor, care, and bring our best selves every day because we are in this together. We are eager to understand and embrace change. We are relentless innovators who dream bold.
The Customer Marketing Analyst is responsible for analyzing customer data and campaign results, including transactional, demographic, behavioral, and market basket data, and transforming them into meaningful and actionable insights and recommendations to drive customer value, engagement and retention.
What will you be doing?
Analyze customer file, loyalty program performance and campaign results to develop insights and recommendations to drive business strategy and marketing effectiveness
Communicate and present findings and conclusions to stakeholders in non-technical language
Produce monthly customer scorecards to report on KPIs, identify ongoing trends, diagnose drivers for growth/decline and recommend opportunities for improvement
Ideation, development, execution, and optimization of marketing campaigns designed to reduce deactivations, drive loyalty and increase revenues
Identification of target audiences by working cross-functionally with other teams and agency to gather insights which will improve targeting efforts and generate buy-in for targeting decisions
Coordination with cross-functional and vendor teams to ensure flawless marketing campaign delivery; including database targeting & data quality, legal, accounting, etc.
Ensure all campaigns are set up and executed according to appropriate specifications and rules
Establish and track ongoing success metrics for various customer marketing initiatives and relate them to return on investment
Ensure that disparate customer marketing projects are linked in terms of data, processes, skills, and deployment methods
Identify & resolve data quality issues within customer database
What will you need to bring?
Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems or related field required
2+ years SQL required, R or SAS a plus
2+ years of customer marketing database experience with a successful track record, either in-house or at an agency/consultancy ideal
Strong analytical skills, data interpretation, and problem-solving skills
Strong written, verbal and interpersonal communication skills
Excellent attention to detail
Ability to work under pressure to tight deadlines
Ability to work independently and efficiently with minimal supervision
Strong project management and inter-departmental coordination skills
Highly motivated with ability to thrive in a fluid and demanding environment
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY / AFFIRMATIVE ACTION EMPLOYER © ABERCROMBIE & FITCH CO. 2012