Audience Analyst

HIMSS - Chicago, IL3.9

Consider Joining HIMSS in the role of Audience Analyst. The core responsibility of this role is generating and translating complicated digital marketing performance data from a variety of sources into a valuable, data-based analytical story easily digestible for different stakeholders across the organization. The Sr. Manager, Audience Analyst must combine digital channel expertise with strong analysis and data visualization skills in order to provide fresh insight and analysis based on HIMSS proprietary audience intelligence platform and market research. The Analyst must be a highly motivated, positive, organized self-starter who can work well with a variety of tasks and adapt quickly to different business needs and projects. This role is highly visible across all levels of the organization, with frequent and regular interactions with senior management. From day one, a candidate must be accountable, detail oriented, and able to deliver valuable, accurate and professional reports, analysis, presentations, and communications on time.

Provide oversight and manage a team responsible for the prospect and customer data within the marketing technology platform.
Develop and oversee audience segmentation strategies, including developing strategies around the collection of data and activities to obtain the data.
Lead efforts to standardize customer and prospective data collected in multiple systems.
Serve as the company’s data management best-practice lead, developing and managing relationships with global vendors and contractors.
Oversee the implementation and management of data warehouse.
Leverage data warehouse to visualize and create real time reporting dashboards in data visualization tools for business and campaign level insights.
Manage, run, interpret, and share recurring weekly and monthly performance media campaign results from multiple marketing channels.
Provide solicited and unsolicited ad-hoc reports and analysis that are immediately actionable by stakeholders at all levels.
Provide insight and intelligence of database information and audience engagement results to evaluate liabilities, assess performance, identify database marketing opportunities and track audience engagement patterns.
Design and deliver ongoing analysis to provide marketing, sales and key business stakeholders with insights to make smart decisions based on data and not assumptions.
Perform and oversee marketing campaign and channel analysis.
Develop marketing dashboards, reports, and visualization that track key performance indicators and calculate return on investment for presentations to teammates and marketing teams, as well as the senior leadership team. These reports should help accurately forecast marketing and business results.
Design, manage, and deliver solution and segment analyses, such as customer profiling, segmentation studies, post-program measurement, and other ad-hoc projects.
Perform data mining and statistical analysis to produce insights that drive data-driven content and marketing campaigns. Translate data into meaningful strategic and tactical recommendations based on these analyses.

Bachelor’s Degree in Business, Marketing, Economics, Statistics or Quantitative field, or equivalent experience.
A minimum of four (4) years of related work experience