Full Job Description
Kraft Heinz, The Company
As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World . Bringing this vision to life are our 36,000+ teammates around the world, making food people love.
Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.
Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us - and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen - there’s one thing to do join us.
Our Culture of Ownership, Meritocracy and Collaboration
We’re not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.
As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.
This role is responsible for driving marketing and media strategies for our eCommerce channel initiatives including direct partnerships, programmatic media buying, paid social and paid search to consistently and successfully deliver the execution of complex programs. This position requires that the candidate be a self-starter, extremely organized, detail oriented and highly motivated. This individual will hold a diverse role in both the planning and management of day-to-day media/marketing executions across retail platforms as well as owning post activation results and analysis.
Activate holistic advertising and marketing campaigns that include retailer onsite and offsite traffic drivers (including targeted display ads, search, paid social, CRM, influencers, and acquisition emails)
Manage day-to-day relationship with our media and agency partners
Interface with both eCommerce sales teams and brand teams regarding search strategy and performance to meet campaign objectives
Define search strategy and structure, including keyword and content development
Integration of campaign efforts across media channels
Ownership of Media & Marketing planning/execution calendars
Develop detailed media briefs for various initiatives to launch of programs that comply with brand guidelines, align with business objectives, and exceed defined performance KPIs
Synthesize campaign learnings and communicate data-driven recommendations and best practices to the sales and brand teams on an ad-hoc or regular basis
Collaborate with the Consumer Insights and Category Management teams to identify growth areas and for the channels
Develop test and learn plans to continuously drive the business forward
Define new product launch and go-to-market plans by channel in partnership with the brand teams
Support strategic initiatives focused on high impact growth including: SEO, SEM, Voice Commerce, etc.
Exceptional communication skills, with experience managing multiple stakeholders expectations
Ability to demonstrate individual, team, and project leadership skills
Excellent analytical skills
Strong personal motivation and ability to effectively work independently as well as collaboratively across multiple functions
Knowledge of syndicated data via IRI, Nielsen syndicated data, household panel, market basket studies, etc. and/or retailer specific marketing data
Strong proficiency in MS Office tools
Media buying experience, DSP, DMP and ad serving/tracking (DCM) understanding preferred
Prior media agency experience preferred
Prior or relevant experience in Retail (eCommerce a plus) and Consumer Packaged Goods (CPG)
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity