Marketing Research & Insights Manager, SMB Customer Insights

Google - Mountain View, CA (30+ days ago)4.3


Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Research & Insights Manager on the Small- and Medium-sized Business (SMB) Marketing team, you will be responsible for generating insights to inform marketing strategies, and working cross-functionally to execute them. You will need to be an exceptional strategic thinker who is savvy about Google business products and how our customers think about those products in relation to their business.

You’ll partner closely with SMB marketing teams such as small business teams or partners teams to infuse a deep understanding of customers into products and programs development and product marketing. More specifically, you will work with senior leaders to co-create and then manage a research roadmap that leads to an ever improving and deepening understanding of our customers and the fast changing business landscape. You will use a variety of research tools (primarily qualitative and quantitative research as well as behavioral data).

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities
Partner with product and marketing leadership to define a research roadmap that aligns to, and informs, the business and key business decisions.
Design and manage research leveraging methodology that will yield the maximum insight possible for a given set of business questions to be answered and business decisions to be made.
Onboard research agencies, manage Request for Proposals (RFPs), and manage research projects from start to finish.
Deliver clear and timely communications of research study updates to leadership, additional study stakeholders, and teammates.
Distill data collected via research into impactful insights which impact business decisions that lead to tangibly better business outcomes.
Qualifications

Minimum qualifications:
Bachelor’s degree in Marketing or a social sciences field, or equivalent practical experience.
5 years of market research or strategy consulting experience working in a technology industry or media industry business/field.
Experience with a variety of research techniques including qualitative (e.g., ethnography/focus groups/IDIs) and quantitative (e.g., segmentation, messaging, position, tracking).
Project management experience.

Preferred qualifications:
Graduate degree in Marketing, Market Research, or a social sciences field.
Experience writing SQL queries and SPSS with the ability to strategize at a high level and work with analysts to dig into the data as necessary
Ability to program consumer surveys on different research platforms, such as Qualtrics, Google Surveys, etc.
Ability to partner with third-party research agencies, research projects from start to finish, and generate consumer and market insights.
Familiarity with large data sets that can be used to answer business questions/solve business problems. Ability to work effectively cross-functionally and to make data and insights accessible to various audiences.
Demonstrated ability to interact with and influence stakeholders at different levels (junior to very senior) of an organization.
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