Full Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Department: 05 - 06 - Product / Brand Management
Date Published: 11-Oct-2021
Job Type: Regular
Description & Requirements
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers know the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success- while driving revenue and profit. As an Associate Brand Manager- you will be at the center for some of the biggest decisions we make.
Associate Brand Managers are leaders in our business. You turn product ideas into iconic brands on the table. Your accountability will span across strategy- advertising- media- and agency management. You’ll drive cross-functional teams of colleagues from category marketing- sales- consumer insights and multiple agency partners to bring the brands innovation plan to life for consumers and drive overall category growth for retailers by focusing on bigger and bolder bets. You’ll build plans to deliver on annual and longer term financial goal and bring the brand plan to life for consumers through development and executions of marketing campaigns. This position is best suited for someone who is creative- has a bias for action- and excellent communication skills. The incumbent must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve agreed upon deadlines.
Key Components of the Role
Works across multi-channels to develop pragmatic solutions for retail partners and consumers
Owns the P&L and comprehends the key leavers to increase profit
Focuses on the vital few to drive the business translating brand strategy to channel specific brand strategies and executions
Assists with developing annual marketing plans that meet the growth objectives of the channel and brands
Creates segment and account specific marketing programs to drive demand
Provides field sales the tools and materials they need to achieve sales objectives
Provides Finance and S&OP the consumption and retailer information they need to adjust our demand forecasts in order to improve accuracy and service
Closely monitors and analyzes sales volumes- market share trends and competitive activity
Performs in-depth analysis and reporting of multi-channel marketing- promotional campaigns and programs to optimize their performance
Own end to end business processes with cross functional partners
Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development- production planning- trade promotion- sales- market research- consultants and advertising agencies)
Collaborates with Strategy & Development on major innovation/renovation
Manage the commercialization of new ideas
Collaborates with R&D- Consumer Insights- Manufacturing- Engineering- Sales and Finance to execute the commercialization of major innovation/renovation
Drive the innovation and new product development process on channel-specific innovation
Manage strategy and execution of new products
Manage agency relationships for package design
Collaborate with R&D- Consumer Insights- Manufacturing- Engineering- Sales and Finance to take innovation ideas from concepts to reality
Create breakthrough communications that will build brand equity and drive long-term growth for the business
Manages cross-agency relationships- including Media- PR- Creative- and Native Partnerships- to see through the execution of campaign objectives
Develop a deep comprehension of the consumer and leverage consumer insights to drive brand strategy and innovation
Utilize business analytics (share- volume and revenue drivers- competition) to drive business objectives
3 to 5 years experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising- consulting- media)
Bachelor’s degree required- MBA preferred
Operates with a sense of urgency
Advanced leadership and drive for results
Advanced communication skills
Strategic capability and experience in marketing plan development; situation assessment- strategy and tactical plan development
Experience in cross-functional team management
Ability to handle simultaneous projects and deliver in agreed upon timelines
Experience with marketing campaign development
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity