Full Job Description
Who we are
Cut is a digital studio striving to make people comfortable with ambiguity, one awkward conversation at a time. Our videos and games are for real people; they're sometimes awkward, often funny, and always thought-provoking. Sitting at the intersection of companies like Buzzfeed and Vice, we aspire to create content that is both viral and smart, highly produced and scalable, mainstream and cool.
Today, that means we make short form videos for platforms like Youtube and Facebook. Tomorrow, we want to be recognized as the home for the next generation of premium entertainment brands for the emerging mainstream. Our goal is to become a fixture in the lives of our audience (the largest untapped group of socially influential millennials we like to call Reflectivists) and a driving force for "complicating" popular culture.
How many Youtube channels do you know that get featured by The Wall Street Journal and TMZ, Marie Claire and Playboy, Hightimes and TED? Cut is a deconstructed entertainment channel that targets self-reflective explorers of curious social realities. The kind of people hungry for content that respects them as smart and isn't interested in stories that pander or prescribe to them. Sitting at the intersection of media sites like Buzzfeed and Vice, Cut aspires to create the kind of work that is both viral and smart, highly produced and scalable, mainstream and cool. And we're looking for innovative creators to make us get there.
How you'll help
As the Social Media Strategist you'll manage Cut's social channels, including: YouTube, SnapChat, Tik Tok, Instagram and any other emerging platforms. You will play a key role in developing and implementing unique social media strategies to increase our brand awareness and viewership across all social channels. You'll need to have excellent multitasking skills to handle all of our social accounts in a cohesive way. Lastly, you'll serve as the champion for social media across the company.
What you'll do
Oversee the daily output on Cut's social media accounts, homepages, and distribution partners
Digest any story and formulate a promotional strategy unique to social media
Keep your finger on the pulse of emerging social trends and platforms
Analyze our content before publishing to determine the best way to maximize its reach - not every video is the same and they each have unique promotional strategies
Explore new ways to tell stories across the internet
Work with the Director of Audience Development to learn from data insights on how to perfect our publishing schedule
Meet project deadlines while keeping a high standard of work that supports Cut's brand
Work collaboratively with creative team on best clips to pull
Experience and skills you'll need
Bachelor's degree and 2+ years working experience running social media accounts for an organization or equivalent combination of education and experience
An excellent understanding of all social platforms
Killer instinct for virality and a curiosity for how platform algorithms work
Experience in real-time social media strategy development
An interest in why videos go viral, and a hunger to learn about data analytics
An intuitive sense for storytelling
Excellent written and oral communication skills, specifically social copy and audience voice development
Excellent time/project management skills
The ability to challenge people in a charming way
Great listening skills
Innate curiosity and the ability to act on it
Technical savvy, specifically in competency around various creator studios on platforms
The ability to play well with others
Note: Cut is a startup. Which means every position must be critical to our ability to grow and every person we hire is an integral part of our ability to be successful. We are small. That means you have a massive impact on the culture we are building. We aren't precious about processes or plans, but we are protective of our high performance culture. Being a startup means we don't always know exactly what we want. However, we know that we need people who are fastidious, methodical, passionate, creative, critical, and cool to work with. So, even if you don't seem like a perfect fit on paper, reach out, you never know.
This position reports to the Director of Audience Development
Cut is committed to creating a diverse environment and is proud to be an Equal Employment Opportunity Employer. As such we do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.