Consumer Insights Senior Analyst

Toyota - Plano, TX4.0

Who we are
Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for diverse, talented team members who want to grow and challenge what’s possible with us.

Who we’re looking for
Toyota’s Consumer Insights Department is looking for a passionate and highly-motivated Consumer Insights Senior Analyst. This position has responsibility for all research related to Lexus’ near- and entry-level vehicles, including sedans and Crossover Utility Vehicles (CUVs), as well as brand and advertising research related to Lexus and its vehicle lineup.

The Consumer Insights Sr. Analyst is responsible for gathering the voice of the customer for a variety of research projects relating to product development, launch activities, market positioning, communication, and deepening our understanding of consumers. Typical projects are: syndicated studies, surveys, focus groups, study teams, marketing and product clinics, and concept testing.

Reporting to the Consumer Insights Manager, the person in this role will support the Consumer Insights department's objective to champion the desires of our consumers to ensure they are at the center of the decisions made by our engineers, product planners, marketers, and executives.

What you’ll be doing
Giving customer voice to the development of products and marketing communications for Lexus’ near- and entry-level luxury vehicles.
Consulting with client groups to provide advice on all aspects of the research process, translating business objectives into research questions
Project management of quantitative and qualitative research projects
Selecting, designing, and implementing a variety of research methodologies to address relevant research questions
Analyzing data to generate relevant and actionable consumer insights
Effectively communicating insights to a variety of audiences, from working-level teams to senior executives
Pro-actively monitoring and recommending new and innovative ideas/approaches to address changing research needs and priorities
Managing assigned project financial and operational resources
What you bring

Bachelor's degree or higher in Business, Economics, Psychology, Anthropology, Sociology or a closely related field
Extensive experience with research methods
Experience in a variety of research methodologies such as: internet surveys /telephone/mail, ethnographies, one-on-one interviews, focus groups, vehicle clinics
Expertise in analytic techniques
Understanding of the applications of various analytic techniques and the ability to explain these techniques to team members and internal clients
Familiarity with analytic techniques including chi square, t-tests, correlations, regression, factor analysis, cluster analysis, and conjoint analysis
Understanding of the product planning function, and marketing/advertising function
Proven ability to interpret and synthesize large amounts of quantitative and qualitative data
Understanding of and ability to write quantitative surveys based on agreed set of business questions and research objectives
Ability to write concise and insightful reports, and to effectively communicate research findings to a diverse business audience
Strong project management skills
Ability to effectively lead, coach and develop cross functional project teams; strong relationship building skills
Proficiency in Microsoft Office Suite
Ability and willingness to travel up to 25% of the time

Added bonus if you have
An MBA or other advanced degree in Economics, Psychology, Anthropology, Sociology, or a closely related field
Deep understanding of the automotive industry
Experience or strong interest in diversity market research
Diversity research experience
Experience with mTab and/or SPSS

What we’ll bring
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

A work environment built on teamwork, flexibility and respect

Professional growth and development programs to help advance your career, as well as tuition reimbursement

Vehicle purchase & lease programs

Comprehensive health care and wellness plans for your entire family

Flextime and virtual work options (if applicable)

Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute

Paid holidays and paid time off

Referral services related to prenatal services, adoption, child care, schools and more

Flexible spending accounts

Relocation assistance (if applicable)

What you should know
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Have a question or need assistance with your application? Check out the How to Apply section of our careers page on

To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.