Full Job Description
Plays a critical role leading the planning and execution of the customer loyalty program for Big Lots. Collaborates with cross-functional teams and external partners to ensure flawless program execution. Oversees daily execution, tracks core KPIs, and helps to drive continuous improvement in the program through testing, enhancements and application of learnings.
1.Manage the day-to-day execution, coordination, segmentation and messaging/deployments of the customer loyalty program.
2.Partner with Marketing Operations, Store Operations, IT and eCommerce teams to drive success of the loyalty program.
3.Execute daily tasks such as creating rewards offers, developing segments in our customer data platform, exporting to our email service provider, and creating files for upload to our media agency and digital platforms.
4.Lead weekly/monthly rewards program performance reporting.
5.Create custom audiences and distribute to 3rd party partners such as Salesforce, Live Ramp, Facebook and digital agency partners.
6.Be a "super user" in our new customer data platform.
7.Drive innovation within the loyalty program to increase enrollments and drive customer value and retention.
8.Coordinate with analytics team to understand program performance and health of the customer portfolio, communicate areas of opportunity and develop recommendations.
9.Demonstrate a competency for data-driven decision making to optimize the loyalty program and CRM campaigns.
10.Develop a deep understanding of the Big Lots Customer and how to action learnings within existing processes.
11.Coordinate with marketing teams to integrate the loyalty program into all customer contact channels.
12.Develop marketing briefs and communications to guide projects. Maintain an active role in planning, organizing, and monitoring all aspects of projects to ensure that engagement, commitment, timelines, and risk are effectively managed.
13.Present findings and recommendations to cross-functional partners and leadership.
1.Bachelor's degree in a Marketing discipline required; Master's degree preferred.
2.3-5 years of experience in marketing required.
3.Retail experience required; online and multi-channel retail experience preferred.
4.Solid understanding of and passion for loyalty and multichannel customer marketing required.
5.Proven experience in building effective cross-functional team relationships required.
6.Solid communication and presentation skills; ability to articulate objectives, strategies, tactics and meaningful measurement to leadership teams required.
7.Demonstrated ability to write and clear and actionable recommendations required.
8.Must be a decisive, action-oriented individual with experience influencing and leading others.
9.Experience in establishing effective process and prioritizing across projects in a fast-paced, complex environment preferred.
10.Highly organized with the ability to multi-task and manage conflicting priorities preferred.
11.Proficiency in Microsoft Word, Excel, PowerPoint required.
12.Proficiency in SQL and Tableau preferred.
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.