Sr Product Marketing Manager

Adobe - San Jose, CA (30+ days ago)4.3


Position summary:
The Adobe Document Cloud team is looking for a talented Sr. Product Marketing Manager with experience in Enterprise SaaS to drive business strategy to the IT Segment. In this role you will create target segment definition, market requirements, messaging, and collateral. This key member of the Product Marketing Team will be responsible for driving positioning and requirements that lay the foundation for future releases of Adobe Document Cloud solutions. The individual will work cross-functionally with the Product Management and Sales Enablement teams to define the future product roadmap and create programs that support sales, marketing, customer and partner engagement. This position reports to the Group Product Marketing Manager for Adobe Document Cloud.

Responsibilities:
Define target segments and conduct primary and secondary research and competitive analysis to support segmentation.
Create and manage target segment definition materials for line of business and partner segments including personas, target segment briefs and buyers journey.
Manage the creation of messaging for targeted IT & partner segments.
Drive segment and partner strategic content plan and execution that feeds into customer-facing marketing and sales enablement.
Manage core content execution including white papers, solution briefs and data sheets.
Partner with Product Management and Sales Enablement to define market requirements and future product roadmaps.

Requirements:
2 - 5 years product marketing experience in the high-tech industry. Software and SaaS experience highly preferred.
Bachelor's degree in Marketing or related field. Master's degree a plus.
Proven success in researching and developing target segment definition, positioning and market requirements.
Proven success in engaging with and presenting to customers and partners.
Excellent analytical, communications (verbal and written), and presentation skills.
Collaborative work style, especially in a highly virtual and cross-functional environment.
Highly self-motivated with strong drive to succeed.
Ability to thrive in a fast-paced, rapid-growth environment
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists . You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

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Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age , sexual orientation, gender identity, disability or veteran status.