We are looking for a dynamic Director of Marketing to join our team!
Crescent Health and Rehab is a luxurious skilled nursing facility looking for an experienced Marketing Director. We are looking for a candidate with a proven track record in accomplishing census growth and development, who already has great local community contacts to help achieve goals.
Why Join Us
- Competitive Compensation.
- Great Benefits Package.
- Engaging Work Atmosphere.
- Innovative Training Programs.
- Excellent Growth Opportunities.
- And So Much More!
What You Will Do
- The Director of Marketing is responsible for building and maintaining relationships with acute-care hospitals, health systems, discharge planners, case managers, rehabilitation centers, and assisted living facilities
- Work with physicians and hospital discharge planners to arrange a smooth transition to the facility
- Build and maintain relationships with hospitals, physicians, social workers, discharge planners and other referral sources
- Analyze referrals to ensure facility can meet resident’s needs adequately with direction from D.O.N.
- Facilitate a decision for admission approval and notification of admission approval timely to referring agency
- Help develop and implement a marketing strategy for the facility with our regional marketing team as well as managers in the field
- The Director of Marketing works closely with the company’s Admission’s and Business Office Manager
- Influence decision making among various stakeholders to generate referrals and admissions from referral sources
- Participate in community events and activities that promote company goals and initiatives
- Assist in the Quality Assurance and Performance Improvement (QAPI) process
Who You Are
EDUCATION / EXPERIENCE:
- Bachelor's degree in Marketing, Communications or related field
- At least three (3) years’ experience in marketing management, preferably in health care
- Proven experience as Marketing Director, preferably in Senior Living/Skilled Nursing
- Ability to market aggressively and deal tactfully with customers and the community
- Great communication and interpersonal skills
