Senior Brand Manager

GNC - General Nutrition Centers - Pittsburgh, PA

Full-time
General Nutrition Centers, Inc. is moving from a focus on retail stores to becoming a Brand led organization based on CPG best practices. GNC is led by some of the finest brands in the marketplace such as Beyond Raw, GNC AMP, Slimvance, GNC Women's and GNC Probiotics and business in over 50 countries. Already known for outstanding science-based products, we are evolving and implementing significant changes by establishing a traditional Brand organizational structure to better manage our streams of break-through innovation. This brand organization will help ensure that our owned brands are set up for success in the channels our target consumers shop; including stores, e-commerce and alternative sales channels worldwide. Come be part of an organizational revolution and put CPG best practices to work for our company!

The Brand Manager will be instrumental in the management of GNC brand strategies for a specified group of GNC owned brands. They will collaborate in areas such as consumer insights, brand and packaging development, creation of style guides and management of the success of the brand across target channels.

Essential Duties and Responsibilities
Responsible for managing, executing and delivering the plans and tactics to ensure the brand is positioned to grow topline and bottom line with the target consumer
Responsible for one consumer segment of the total category
Develops the brand and innovation strategy
Responsible for brand priorities
Responsible to maximize brand appeal for consumer segment and to target consumers' needs and wants
Develops, executes and works cross functionally on brand packaging, style guides and priorities of communication for category
Partners with Brand Leaders and cross functional partners to execution on innovation plans
Manages campaigns to ensure brand consistency across all channels
Analyzes research to understand competitive environment and identify opportunities to amplify brand message to showcase GNC in ways that are distinctive, relevant and essential to target audiences
Responsible for company and specific category brand sales
Additional duties as assigned

SUPERVISORY RESPONSIBILITIES:
Responsible for supervising multiple projects
Job Specifications
Bachelor's Degree in Marketing, Business or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
Advanced degree (MBA, Master's) preferred
8+ years progressive brand leadership experience required
5+ years in a leadership role (direct or indirect)
Strong understanding of all the consumers across the category
Strong understanding of marketing and advertising required
Experience identifying trends, innovative ideas, and actionable insights relevant for the brand
High degree of proficiency MS Office Suite, Outlook & Internet applications
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
Solid understanding and application of mathematical concepts
Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
Ability to work with and influence peers and senior management
Self-motivated with critical attention to detail, deadlines and reporting

General Nutrition Centers International is an Equal Opportunity Employer

GNCIND