Bachelor's degree or equivalent practical experience.
6 years of experience in media analytics, advertising sales, digital media and marketing, consulting or financial analysis.
Experience using SQL to extract and manipulate data or with other programming or scripting languages such as R, Python or C++.
Experience using search engine marketing (Google Ads), website analytics platforms (Google Analytics and other measurement suite products) and brand analysis techniques (upper funnel analysis).
Demonstrated analytical background and experience with marketing analytics, return on investment/financial modeling and statistical analysis.
Demonstrated understanding and experience with spreadsheet software and presentation applications.
Ability to analyze large datasets and translate them to a few actionable insights.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Google’s Sales teams work with a wide range of partners to bring the best of Google to power their business. As an Analytical Lead, you will be a strategic analyst, advisor and consultant, providing data-supported insights to clients and agencies to help improve their business.
You will partner with Account Managers and Account Executives to build and present integrated business and media opportunities based on industry trends and insights from data. You have demonstrated analytical expertise, attested business ability and are dedicated to solving complex business challenges.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Develop solutions for clients' businesses and marketing challenges while also uncovering opportunities. Collaborate with Sales and Sales Operations to innovate and develop scalable solutions across industry challenges.
Act as an industry advocate and analyst to surface key industry trends. Consult with clients on opportunities associated with trends and potential business impact.
Advise client partners on methodologies for marketing and media analytics and measurement and attribution. Help customers navigate industry standards and alternatives.
Identify key decision-makers, challenge the status quo and influence decisions. Foster client relationships with others in the organization including Marketing/Advertising, Analytics and Corporate Strategy.
Partner with internal and external Product, Research, Data and Measurement teams to bring full analytical capabilities to customers.
Cambridge, MA, USA
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