A team support role that assists in creating and setting the highest standard of quality content that the team produces for all parties. Creates and develops clear and brand-relevant content and copy for Home Depot, including social platforms such as, Facebook, Pinterest, YouTube, Instagram, Twitter, Home Depot's Blog, etc. Tasks include the creation of original materials (photography, infographics, DIY projects, video production) and the curation of existing assets from social influencers, vendors, and enterprise partners. Manages social properties to align to company priorities to drive draw to the stores and online. Manages outreach with social influencers and associates to curate real, authentic and genuine content to be leveraged throughout the interconnected retail experience. Works in partnership with senior leadership to refine strategic initiatives into tactical execution plans. Works to ensure social creative is trafficked and reported on accurately.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
40% Generating and curating content for social media platforms, web pages, blog posts and other mediums. Assignments could range from original blog posts with DIY projects, creation of video, photography and infographics, the curation of the above from 3rd party partners, or the adaption of material from associate sources
20% Supporting company initiatives such as marketing campaigns & our "always-on" social connectivity strategy through execution plans, ranging from channel-specific strategic breakdowns to support priorities outlined by Leadership, to development of channel-agnostic campaigns for seasonal priorities.
10% Collaborate on the development of presentations, pulling analytics, competitive benchmarking and SWOT analyses.
10% Act as a representatives of THD brand, communicate w/social influencers to crowdsource User Generated Content. Manage outreach to social influencers via social channels, agency partners &mrktg events. Work w/influencers to develop multi-channel support for co. campaigns
10% Ensure all work/copy/content/video is top quality, proofread and error-free and adheres with company standards and brand guidelines. Work with enterprise partners (PR, Merchandising, Broadcast/Print, Agencies, etc.) to develop copy/creative/video for channel deployment
10% Work in CMS/Editing/publishing software & social platform interfaces to edit, curate, & publish to platforms, including social media channels. Tasks include maintenance of blog metadata,curation of YouTube playlists,& scheduling of content to publish on platforms such as Pinterest, Tumblr, Twitter, etc
NATURE AND SCOPE
Position reports to Manager, Social Media
No direct reports
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 3 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Knowledge of Microsoft Office
Prior Web experience
Knowledge of principles of photography, design, video creation, copywriting and editing
Knowledge and experience with social media platform management, social publishing software
Knowledge of marketing and advertising
Knowledge, Skills, Abilities and Competencies:
Strong writing grammar, punctuation, spelling skills
Knowledge of ecommerce writing
Knowledge of content strategy and content creation processes
Knowledge of online marketing, advertising and ecommerce
High level project management skills