VP of Brand Marketing

Custom Ink - Fairfax, VA (30+ days ago)3.9


Are you an accomplished and creative marketing leader? Do you have passion for building high reach and scalable marketing channels like TV, web, and radio? If you’re excited by the opportunity to help a dynamic growth company innovate powerful traditional and digital media efforts, read on!

Custom Ink, the leader in custom apparel for groups and communities, is all about bringing people together. That's what inspires our innovative online platform, world-class customer support, and award-winning work environment. With 1,600+ team members (“Inkers”), we are passionate about the success and well-being of our team and have earned frequent recognition as a top workplace from such organizations as Fortune Magazine and The Washington Post. Our customers are counting on us to come through for them, and that’s important to all Inkers - no matter what role they’re in.

How you’ll make a difference:
As VP of Brand Marketing, you’ll play a vital role in the next stage of defining for, and sharing with, customers the unique value of our products and services - the amazing power of custom apparel to bring communities together. You’ll be motivated to ensure our high reach programs (TV, web, radio, etc) are diversified, effective, engaging, and able to deliver powerful brand messaging that helps make Custom Ink a household name as well as drive revenue. Your expertise and energy will support the growth and development of a talented, influential, and high performing team, as well as ensure the highest quality and value of partner relationships. You’ll operate as a leader within Marketing and across the enterprise so must be ready to zoom in and out as needed. In this role, you’ll report to the SVP of Marketing.

What you’ll do:
Custom Ink’s products and services bring communities together. You’ll own ensuring that this powerful message is clear, compelling, and reaching a larger audience. To deliver here, you’ll:

Drive revenue through effective, efficient, and scalable high reach marketing programs across TV, web, radio, and more in line with Custom Ink’s growth strategies
Shift between right and left brain thinking easily - creatively solving problems while analyzing and assessing program or process effectiveness
Ensure the highest level of execution - from targeting and messaging, to agency/platform selection, and financial management
Demonstrate proven people and business leadership abilities day in and out to contribute to the values and character of Custom Ink

How you’ll be measured:
Success in this role is critical to the success and growth of Custom Ink. Therefore, success will be measured by:

Strength, performance, and compatibility of high reach marketing programs
Contribution to overall revenue growth and brand recognition
Performance of influencer and content marketing
Health, happiness, and performance of your team
Contributions made to peer group elevation and collaboration

What we’re looking for:This is a critical role so we’ve set our sights high:
10+ years of relevant marketing leadership experience, preferably in a similarly customer-centric and results oriented environment
Proven development of performance oriented brand marketing programs
Track record of success with diverse media platforms and bridging traditional and digital
Demonstrated comfort in an analytically rigorous environment
Proven ability to drive and track online response
Demonstrated success in fostering a supportive, collaborative, and high performing team as well as identifying and developing new talent
Experience identifying, managing, and leveraging partners and vendors
Impeccable communication abilities including positive influence with senior leadership teams
A head for business and a heart for people
Pluses: Ecommerce and/or Omni-Channel experience
In addition, you must share our company values—practicing the Golden Rule, taking Ownership, and driving and embracing Innovation.

Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.