As an Assisted Living Marketing Director, you will lead the marketing efforts to promote our assisted living and memory care community effectively. With core expertise in marketing and premium skills in SEO, social media marketing, and multichannel marketing, you will drive brand awareness and engagement. Your proficiency in advertising sales and digital marketing will be instrumental in reaching our target audience. Leveraging relevant skills in performance marketing and sales, you will develop strategies to increase occupancy rates and enhance resident satisfaction. Join our team to make a meaningful impact on the lives of seniors in our care.
Essential Functions (Including but not limited to the following):
- Manage marketing strategies to achieve occupancy and move-in goals, and close sales by assisting prospective clients, their families, and/or advisors in the decision-making process by understanding their needs and educating them on services.
- Proven success in building positive relationships and trust.
- Contact marketing sources to place advertisements, and develop and maintain move-in waiting lists.
- Accept and process reservation deposits and lead clients through the admissions and move-in process.
- Manage the daily intake of voicemail messages and coordinate communication efforts as necessary.
- Type client documentations, correspondences, contracts, memos and reports.
- Promptly response to client questions, complaints and service requests, and direct problems to supervisor as needed.
- Collaborates with supervisor on process improvement changes, participates during staff meetings, and provides feedback to employees as needed.
- Maintain accuracy and confidentiality of all paperwork regarding client data, billing information, and client assessment/evaluations.
- Responsible for operating with budget guidelines.
- Assist with other duties as assigned.
Required Qualifications
- Minimum of five years marketing or sales experience.
- Able to start ASAP.
- Knowledge of the local area market.
- Able to work flexible hours, including occasional weekends and evenings.
- Understanding of a Type B facility model.
- Knowledge of federal, state, and local regulations and statues that pertain to home care.
- Expertise in working with senior client populations.
- TX Driver’s License.
- Must have your own vehicle.
Job Type: Full-time
Pay: $50,000.00 - $75,000.00 per year
Schedule:
Experience:
- Marketing: 5 years (Required)
Ability to Commute:
- Katy, TX 77449 (Preferred)
Ability to Relocate:
- Katy, TX 77449: Relocate before starting work (Required)
Work Location: In person
