Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 70+ products helps hundreds of thousands of people live healthier lives.
In this role, you will be working with the Copywriting team to create online direct response acquisition funnels in the health and beauty industries. You will work closely with the acquisition team to create marketing assets, test, and optimize creatives across multiple channels in order to achieve sales and revenue goals.
As a data driven e-commerce and media company, we couple data with creativity, continually measuring advertising performance to optimize our marketing campaigns. You will be an integral part of this process.
- Create persuasive, conversion-focused marketing communications using established direct response selling techniques
- Edit the work of others effectively in order to achieve the best performing copy
- Prioritize multiple projects and deliver highly effective and creative work
- Research and find the best way to present our products to various target markets on different platforms
- Continue to grow and improve direct marketing guidelines and develop a repository of DM templates
- Collaborate with team members at all levels to ensure projects are consistent with DM best practices, brand guidelines, compliance and overall project goals
- Proven track record of writing and editing direct response assets (extra points if you’ve written copy for health and beauty companies)
- Proven track record of revenue-increasing performance
- 5+ years of related direct response copywriting experience in digital marketing
- 3+ years of editing experience
- Experience writing in multiple brand voices for different demographics
Applicants must provide portfolio/samples of previous work in order to be considered. PDF, Website, URLs of samples are encouraged.
Resumes without writing samples or portfolios will not be considered
WHAT WE OFFER:
- Salary - $70,000 to 75,000 (based on skills’ and experience)
- Medical, dental, vision and life insurance
Job Type: Full-time
Salary: $70,000.00 to $75,000.00 /year
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- Work from home
- Flexible schedule
- Parental leave
- Temporarily due to COVID-19