Marketing Analyst

J.D.Byrider - Carmel, IN3.1

Job Description:
Marketing Analyst

Due to continued growth and success, a Marketing Analyst is needed at the national headquarters of J.D. Byrider in Carmel, IN. The Marketing Analyst will provide complex, detailed reporting and analysis of customer and sales data including sales, customer behavior, product, promotion, and pricing. They will gather, compile, analyze, and present data and insights by tier, market, store, online, and source to understand performance and recommend improvements for continued growth.

Reward for Marketing Analyst:
  • $80,000.00 - $100,000.00 commensurate with skill and experience
  • Annual incentive plan
  • Excellent benefits and paid time off plan
  • Opportunity for career growth
  • Growing, industry leading company with over 150 locations in 32 states and 28 years in business
Responsibilities of Marketing Analyst:
  • Provide analytics, reporting, and insights for major projects, ongoing results/tracking of KPIs, and ad hoc requests
  • Maintain tracking, trending and forecasting of performance (website visits, calls, applications, sales, revenue and ROI)
  • Analyze effectiveness of various marketing tactics including leads, applications, sales, and profitability trends
  • Create executive summaries and presentations for management review
  • Analyze daily sales report for current and historical trends
  • Create trend reporting for other departments and field associates
  • Assist with annual budget plans
  • Perform marketing mix and attribution modeling and work with media manager to optimize marketing channels and strategies
  • Analyze existing marketing programs for profitability and revenue opportunity, and recommend improvements
  • Use statistics and analytical methods to arrive at key insights and conclusions that help grow the business
  • Work cross functionally to understand and account for operational impacts to data
  • Create and execute tests to gain insights and enhance effectiveness of current strategies
  • Regularly present analysis and insights to leadership
Required Experience:
Requirements of Marketing Analyst:
  • Bachelor's degree required
  • 2+ years’ experience as a Marketing Analyst
  • Data manipulation/reporting skills: SQL, generating reports, working with various data software
  • Analysis/strategic skills: Analyzing the data and generating insights and recommendations, creating presentations/exe summaries that showcase the insights and recommendations
  • Marketing data specifically: Analysis of marketing effectiveness - email, digital marketing (social, paid search, web data such as Google Analytics), TV, radio, etc.; correlation and regression analysis of marketing campaigns and techniques, media mix modeling, marketing attribution
  • Technical Capabilities: Expert in Excel; Moderate SQL-Joining multiple tables with multiple conditions; Experience with BI Tools; Experience with marketing Data Management Platforms such as Adobe Audience, Oracle, etc.; Experience analyzing and developing insights from marketing data: Google Analytic, Adwords, Social, Email, etc. and external data; Comfortable with PowerPoint
  • Ability to work quickly and effectively on tight timelines
  • Ability to work cross-functionally across the organization
  • Strong ability to create executive summaries/presentations of data and insights
  • Understanding of financial metrics/KPIs and P&Ls
  • Working knowledge of retail, automotive or consumer finance is a plus but not required
From: J.D.Byrider