Principal Marketing Analytics

Discover Financial Services - Riverwoods, IL3.9

Full-time
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At Discover, be part of a culture where diversity, teamwork and collaboration reign. Join a company that is just as employee-focused as it is on its customers and is consistently awarded for both. Were all about people, and our employees are why Discover is a great place to work. Be the reason we help millions of consumers build a brighter financial future and achieve yours along the way with a rewarding career.

Responsible for identifying business opportunities by leveraging customer segmentation, optimization, prescriptive analytics, and machine-learning algorithms, and provides recommendations to leadership. Responsible for developing analytic core capabilities that allow for better decision making and nimble action. Executes complex analytical projects and initiatives to influence business operations. Participates in the development of an analytical-capabilities roadmap that drives scale and efficiency.

Responsibilities

Responsible for thought leadership and strategic thinking to translate business problems into analytical framework(s). Recommends actions and provide business insights to leadership.
Develops, implements, evaluates and refines prospect and customer offers and communication strategies to improve their relevance, timeliness, and effectiveness. Identifies opportunities, develops improvements, tests changes, and implements improvements to marketing initiatives.
Leads analytical projects, including the initial identification of business needs and challenges, the development of sustainable solutions, and partnering with business leaders to drive positive outcomes and results.
Partners with other cross-functional teams to develop, enhance, and improve online and offline marketing strategies. Ensures projects are completed on time and accurately.
Minimum Qualifications

At a minimum, heres what we need from you:
Bachelors Degree in Mathematics, Statistics, Finance, Economics, Engineering, Computer Science, Operations, or related field
4+ years of experience in Digital/Web Analytics, Machine Learning, Big Data Analytics, or related field
In lieu of a degree, 6+ years of experience in Digital/Web Analytics, Machine Learning, Big Data Analytics, or related field
Preferred Qualifications

If we had our say, wed also look for:
Masters Degree in Mathematics, Statistics, Finance, Economics, Engineering, Computer Science, Operations, or related field
6+ years of experience in Digital/Web Analytics, Machine Learning, Big Data Analytics, or related field
Discover Financial Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, among other things, or as a qualified individual with a disability.