Digital Marketing Optimization Analyst

Dropbox - San Francisco, CA3.7

Full-time
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Role Description
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We're looking for a Digital Marketing Optimization Analyst to guide experimentation and growth strategy for our digital marketing channels. As optimization analyst, you'll work closely with marketing managers to identify and prioritize areas for improvement, make testing plans, and test your hypotheses into implementation. You'll improve how fast we can grow by building out experiment processes and analytics so our marketers can rigorously test new ideas on their own. This role also dives into our data to craft and support strategy for new initiatives. Your findings will have significant impact on the direction taken by individual marketing channels and the Digital Marketing team overall.

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Responsibilities
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  • Propose and size experiment opportunities, build A/B testing plans, and evaluate test results to help make marketing optimization decisions
  • Craft experimentation frameworks and processes
  • Work closely with analysts to better measure the success of our efforts across digital marketing channels
  • Provide data-based support and quantify opportunity size for major Digital Marketing initiatives and strategies
  • Use deep knowledge of our internal SQL database to build and advise on segmented target audiences
  • Be a full thought partner for marketing channel owners in driving growth in their areas
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Requirements
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  • 2-3 years experience in growth/conversion marketing, performance marketing, or a business analytics role
  • A/B testing and optimization savvy
  • Ability to write complex SQL queries
  • Self starter - able to quickly gather context and analyze new parts of the business
  • Critical thinking - ability to break down vague problems into smaller, concrete questions and deliver recommendations to non-analytical audiences
  • Reactive and proactive analytical ability
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Benefits and Perks
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  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match
  • Market competitive total compensation package
  • Free Dropbox space for your friends and family
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off
  • Company sponsored tech talks (technology and other relevant professional topics)