Role Description Overview
The Director of Marketing oversees Visit Rapid City's efforts to enhance destination awareness and drive visitation to the region. This role requires strong collaboration skills to inspire creativity and enthusiasm among team members. Leading a diverse team of strategists, content creators, and designers, the Director of Marketing works closely with various departments, executive leaders, agencies, and community stakeholders.
Key Qualifications
The Director of Marketing embodies a flexible, creative, and entrepreneurial spirit, with a deep passion for the mission, vision, and values of VRC. This role requires extensive marketing experience with knowledge in media buying, ad placement, performance tracking, destination research, and analyzing campaign success. Strong interpersonal, analytical, problem-solving, written and verbal communication, and presentation skills are essential, as well as effective collaboration across organizational departments. The Director of Marketing is highly organized and disciplined, ensuring timely follow-up with staff, partners, and employees to meet business objectives.
Key Responsibilities
- Lead all efforts related to the development and execution of the annual Visit Rapid City Marketing Plan. Collaborate and delegate as appropriate to internal marketing staff, sales staff, digital agencies, media agencies, and social media agencies to achieve KPIs
- Directly manages the marketing team and is responsible for internal workflows, ensuring integration across platforms, initiatives, and team members
- Oversee strategy development, media plan development, advertising purchases, website development/maintenance, public relations, social media efforts, copywriting, and in-house creative
- Champion data and market research to make marketing decisions, measure success, and gain actionable insights
- Resolve challenges, brainstorm solutions, and provide training opportunities to ensure the marketing team performs above standard
- Create and manage departmental P&L and work closely with CEO to develop the annual budget
- Collaborate closely with marketing team to offer strategic guidance for advertising and marketing, enabling them to ensure seamless alignment of all creative outputs with Visit Rapid City's brand identity
- Work with the sales team to advance Visit Rapid City's position in the industry as a premier location for conventions and sporting events
- Build and oversee relationships and contracts with outside agencies and vendors in support of Visit Rapid City brands/marketing strategy. Ensure all advertising recommendations and media buying strategies are on-point with the leisure, meeting, and sports markets to ensure key metrics are being met and key learnings are being implemented
- Responsible for regular reporting to executive leadership, board, and industry as appropriate and at the direction of the CEO. The Director of Marketing will report monthly, quarterly, and/or annually on key organizational KPIs, campaign performance, and important marketing initiatives
Organizational Values Alignment
The Director of Marketing is expected to exemplify Visit Rapid City’s organizational values as follows:
- Earn Trust - Do what you say you’ll do. Be respectful. Create a safe, inclusive workspace for all.
- Adapt - Embrace change. Be willing to pivot. Stay fluid. Stretch. Adjust for success.
- Be Best-In-Class - Execute thoughtfully. Hustle. Prioritize to maximize. Grow. Deliver knock-your-socks-off service.
- Commit To Transparency - Lead with honesty. Answer questions directly. Share information quickly. Display radical integrity.
- Embody Passion and Positivity - Share your passion. Have a ridiculously sunny attitude. Take pride in your work.
- Communicate The Sh*t Out Of Everything - Don’t let things fester. Be quick to clarify. Embrace friction. Stay open. Give others the benefit of the doubt.
Role Requirements
Essential job functions required for this role are as followed:
- Ability to communicate effectively and courteously in a professional manner
- Ability to lift and carry objects up to 50 pounds on occasion
- Ability to lift and carry objects up to 30 pounds frequently
- Ability to stand for extended periods of time
- Ability to sit and squat
- Ability to hear and see
- Ability to stay alert at all times
- Ability to drive a car and hold a valid driver’s license
- Ability to be in attendance on a daily basis and to arrive promptly for the start of the work day
- Ability to work flexible hours to adjust schedule to attend evening and weekend events, meetings, and conventions
- Ability to pass a drug test
- Ability to submit to a background/credit check
EEO Statement
Visit Rapid City provides equal employment opportunities to all Team Members and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Job Type: Full-time
Pay: $70,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
- Weekends as needed
Education:
Experience:
- Marketing: 7 years (Required)
Work Location: In person
