Full Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally . Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
The Head of Consumer Insights, MFC will be the key strategic insights partner for the MFC BU (Meats, Cheese & Coffee) – partnering with the BU President to drive insights and consumer-first thinking into strategy, and to enable the BU to make a step change toward a forward-thinking mindset.
The Head of CIS will set priorities with the BU President, set & drive macro insights agenda for the BU, and identify future growth opportunities / white space for the BU. The role is also accountable for driving the Enterprise-Wide transformation agenda for insights within the BU while championing the consumer and keeping the most important business actions at the forefront across the relevant platforms, categories and brands. This influential role is responsible for identifying, developing and integrating consumer insights throughout these businesses to drive a growth mindset and agility while driving a consumer-obsessed culture. The Head of Consumer Insights will have leadership responsibilities (managing a team of 6 with 2 Direct Reports leveled at “Leads”) – and will need to adapt and flex to needs on both leadership, management and day-to-day coaching – infusing the right behaviors throughout their insights team (e.g. prioritize, drive future mindset and synthesize / distill information into actionable insights, etc) – creating a culture and focus of organic brand growth & innovation. This position will sit on the Consumer Insights Leadership Team – with input into the transformation agenda roadmap to include areas in foresight, prediction, agility, capabilities agenda, digital revolution, social listening, partner consortium, and more.
The Role – Key Skills:
Strategic: Be a key strategic business partner & thought leader to the BU Marketing team. Leverage your understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward
Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams.
Impactful: Drive the "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
Flexible: Be adaptable and creative to adjust to changing priorities and business challenges. Tackle ambiguity, while showing strong drive for results and project leadership skills
Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
Self-motivated: Juggle multiple workstreams & competing priorities, and distill a plan that can be implemented for the team
Analytical: Ability to see through data and recognize patterns to inform brand actions better
Collaborator: Team player, works well in a fast-paced, entrepreneurial environment
Coach & People Leader: Drive to share knowledge and develop a high-performing team
Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
Influence: Ability to influence at senior levels of an organization and drive impact.
Key Point of Contact for MFC Business Unit – key lead to unlock strategic initiatives across platform
Unearth genuine consumer insights / pain points across platform and help identify growth opportunities for brands that help improve our long-term equity & innovation efforts
Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products
Develop and lead holistic, comprehensive research plans across key Ps of marketing (Communication test, Product/Claim tests, Packaging tests et al for both existing products and new products)
Help shape the 3-year Growth Strategy and assist teams in pulling through to brand’s annual marketing plans, including strategy, creative development and optimization
Evaluate sales impact of campaigns and help optimize media and channel mix to improve efficiency, effectiveness and ROI
Drive Enterprise Transformation Agenda - Help develop consumer insights best practices and center of excellence initiatives
Develop the 2 direct reports of this role and coach them to drive the junior talent with the right skills and behaviors throughout the BU
Minimum Bachelor's Degree; Advanced Degree preferred; 10-15 years in strategic insights/consumer research role
A minimum ten (10+) years of solid Market Research / Insights experience is required - experience working across a portfolio of products highly preferred
Leadership credentials in driving vision - prior people management experience required
Proficiency with different qualitative & quantitative research tools across advertising, innovation, & syndicated services
Proven ability to distill insights and drive impact into an organization – bringing the consumer to forefront
High level of tolerance for working in ambiguity, managing change and driving change management/transformation
Experience and comfort in POS (Nielsen/IRI), Panel, and social listening is required
High level of experience and comfort in analytical tools (e.g. MTA, Mix, Conjoint, etc) is required
Proficient at storytelling in creative, influential & impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity