We are one of the most globally recognized companies specializing in the casino, hospitality and restaurant industries. We have recently created an online gaming division to leverage our brand reach and considerable resources to extend our presence into the online gaming space. We are looking for a well-rounded individual with experience in land-based marketing teams or the online social gaming space that isn’t afraid to roll up their sleeves and get their hands dirty to serve as the Social Casino Marketing Manager. This role will report directly to the Director of Social Casino and be tasked with the coordination, design, implementation and execution of successful B2B social casino marketing initiatives.
Successful candidates will be:
Hands on and highly experienced in coordinating multiple campaign calendars at the same time
Seasoned practitioner at creating copy, campaigns and the measurement of ROI of those campaigns
Successful at maintaining successful relationship management with several external partners and stake holders
Specialize in problem solving and analytical thinking
Executing a highly segmented email marketing calendar among 20+ partners, assisting with email campaign setup, testing, reporting and optimization tests – ensuring a premium quality experience for the end user in all communications.
Generates copy for advertising and marketing communications in collaboration with our social casino partners including: email marketing copy, direct mail copy, social media copy, press releases, video scripts and other copy as needed.
Builds acquisition email campaigns designed to engage and convert prospects to the social casino.
Coordinates with stakeholders and gets appropriate signoff to execute on email marketing campaigns, SMS messaging campaigns, push notification campaigns and social media campaigns as required.
Works with in-house agency, and third-party support teams to develop templates, graphics creative and build and test planned mailings.
Manages both static list uploads, as well as dynamic list segmentation in cooperation with IT team and 3rd party suppliers to ensure that list hygiene and compliance are maintained.
Conducts self-initiated research in order to continuously improve social casino marketing initiatives.
Serves as a main point of contact for external partners’ marketing teams to plan and execute marketing campaigns.
Develops and manage a social media strategy and set goals to increase brand awareness and increase engagement, manage all social media channels such as Facebook, Twitter and Instagram.
Manages junior staff such as a social media executive or assistant
Bachelor degree in Marketing, communications or related field.
At least one year of digital copywriting experience.
Hands-on experience with Email Marketing Platforms preferred.
Basic understanding of digital marketing and advertising tools.
Basic knowledge of HTML/CSS code.
Experience with analytics tools like Google Analytics.
Proficiency in Microsoft Office programs.
Excellent communication skills, both verbal and written.
Detail oriented with the ability to handle multiple tasks and manage them through to completion.
Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.
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